Search & Digital Media Specialist at Total Advertising Syracuse, NY

Search & Digital Media Specialist job at Total Advertising. Syracuse, NY. Job Description Job Description Search & Digital Marketing Specialist The ideal candidate for this position is an energetic team player professional who is able to multi-task effectively, offer quick and accurate responses, provide creative input to help advance client’s brands and ensure proper service. Applicants must provide a resume and proof of Google Ads Search certification to be considered for this position. TOTAL Advertising, Inc. is an Equal Opportunity Employer. Duties Monitoring and analysis of clients’ data weekly and monthly reports to detect red flags, drive optimization strategy, and effectively manage digital performance Creating, managing, organizing, and optimizing search, YouTube, and Display campaigns within Google Ads Developing and optimizing content towards relevant keywords for enhanced SEO to reach higher organic traffic numbers. Use of SEO tools to perform competitor research, detect technical issues, analyze link profile, and identify content opportunities Setting up conversion tracking through Google Tag Manager Using Google Analytics 4 to analyze traffic and user behavior on all sites Performing keyword research using Google Keyword Planner and Semrush to identify profitable keywords for both Paid and Organic search campaigns Building retargeting campaigns within AdRoll Research and analyze clients’ competitors advertisements Develop and implement link building strategy Work with the development and design team to ensure SEO best practices are properly implemented on clients’ websites Must be able to work within and hit deadlines Performs other duties as assigned Skills / Qualifications Proven 2+ years SEO experience Up-to-date with the latest trends and best practices in SEO and SEM Experience building search campaigns within Google Ads Experience building YouTube & Display Campaigns within Google Ads Knowledge of ranking factors and search engine algorithms Experience Google Analytics 4 and Google Tag Manager Experience with Hubspot Solid understanding of performance marketing, conversion, and online customer acquisition Experience in developing and managing link strategies BS/MS degree in related field This is a full-time in agency position, remote workers need not apply