Retail Media Strategist

A company is looking for a Retail Media Strategist (Walmart Connect) - Freelance Contractor. Key Responsibilities Define and execute the Walmart Connect channel strategy, including campaign structure and budget allocation Own hands-on execution of Walmart Connect campaigns, optimizing performance against key KPIs Collaborate with cross-functional teams to ensure integrated campaign execution and act as the internal subject matter expert Required Qualifications 3+ years of experience in paid media, specifically in retail media networks (Walmart Connect preferred) Proven track record of hands-on campaign optimization and execution Strong understanding of retail media KPIs and optimization levers Experience creating playbooks and training materials for internal teams Ability to operate effectively in a fast-paced, ambiguous environment