Retail Channel Marketing Specialist (Korean Bilingual)

SBT Global · Irvine, California · Posted 4 days ago
Full-Time Freelance
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About this role

### Company Description Onsite Full Time Salary: $60,000 ~ 70,000 (DOE) **Korean Bilingual Required** ### Job Description We are seeking a highly organized and performance-driven **Retail Channel Marketing Specialist** to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results. Key Responsibilities: 1. Retail Channel Execution * Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels. * Coordinate in-store promotions, endcaps, and secondary placements * Manage promotional calendars and ensure timely execution * Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.) * Serve as key marketing contact for assigned retail accounts, ensuring alignment between brand objectives, retailer requirements, and commercial goals. * Monitor retailer trends, competitive activity, and category performance to identify opportunities for growth. 2. Trade Marketing & Promotion Support * Track and manage TPDs, markdown programs, and co-op initiatives * Support retailer line reviews with marketing decks and performance insights * Coordinate promotional forecasting with Sales and Operations teams * Monitor trade spend ROI and effectiveness 3. Campaign & Content Coordination * Align digital campaigns with retail launch timelines * Coordinate with creative teams for channel-specific assets * Ensure brand consistency across all retail touchpoints * Support influencer or paid media activations tied to retail events 4. Reporting & Analytics * Track sell-through lift during promotional periods * Prepare weekly/monthly channel performance reports * Analyze campaign performance and provide optimization recommendations * Support executive-level reporting for key accounts 5. Cross-Functional Collaboration * Work closely with Sales, Operations, and Finance to ensure smooth execution * Coordinate with brand partners for product updates and marketing alignment * Assist in inventory planning alignment for major campaigns ### Qualifications Required Experience: * **Korean/English Bilingual** * Bachelor’s degree in Marketing, Business, or related field * 2–4 years experience in channel marketing, trade marketing, or retail marketing * Experience managing retail partners such as Ulta Beauty, Target, Sephora, * Costco, or other national retailers are preferred. * Experience in Beauty, Skincare, or CPG preferred * Strong Excel and reporting skills * Experience with retail promotional programs * Highly organized with strong project management ability * Strong communication and collaboration skills Preferred Experience: * Experience managing retail partners such as Ulta Beauty, Target, Sephora, * Costco, or other national retailers are preferred * Knowledge of sell-in vs. sell-through dynamics * Experience with retail media platforms * Familiarity with trade spend management ### Additional Information All your information will be kept confidential according to EEO guidelines.

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