Programmatic Campaign Manager

**Programmatic Campaign Manager** **Position Overview:** The **Programmatic Campaign Manager** is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of programmatic media investments within an in-house programmatic media team. Reporting to the Group Manager, Lead Programmatic Media Strategist, you will focus on day-to-day campaign management, safeguarding our client’s brand while contributing to business outcomes and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. **Location:** Irving, TX (Hybrid: 3 days per week in the office, 2 days remote). **What You’ll Do:** * **Programmatic Campaign Execution & Optimization:** Execute and optimize programmatic media campaigns across DSPs (including hands-on execution in DV360), implementing campaign architectures, bid strategies, and optimization techniques. * **Performance Monitoring & Reporting:** Monitor campaign performance daily, identify trends, and analyze metrics (including supply path optimization and media quality indicators). Generate performance reports and provide actionable insights. * **Platform & Tool Utilization:** Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting while assisting in the evaluation of new media solutions and features. * **Vendor & Team Communication Support:** Support day-to-day communication with core programmatic vendors and technology partners to ensure smooth campaign operations. * **Cross-Functional Collaboration:** Collaborate with agency partners and internal cross-functional teams (creative, analytics, tech) to ensure seamless execution and alignment with overall marketing objectives. * **Operational Adherence & QA:** Adhere to established governance frameworks, perform meticulous QA checks on campaign setups/tracking, assist with documentation, and support billing reconciliation processes. * **AdTech Support & Innovation:** Contribute to the research, application, and discussion of new and emerging programmatic technologies. **Who You Are:** * **2–5 years** of progressive hands-on experience in programmatic media execution and optimization (client-side, publisher-side, or agency-side). * **Bachelor’s degree required**. * **DSPs & Platform Expert:** Strong hands-on experience running campaigns in DV360 is required. Experience with Amazon DSP and Yahoo DSP is a plus. * **AdTech/MarTech Foundational Knowledge:** Solid understanding of DSPs, SSPs, ad serving, audience management tools, web analytics, identity solutions, and privacy-first advertising. * **Analytical & Detail-Oriented:** Strong analytical skills with the ability to interpret data, identify performance trends, and manage multiple priorities in a fast-paced environment. * **Collaborator & Learner:** Good communication and organizational skills, proactive attitude, and an eagerness to stay updated on the evolving digital media landscape. **Why Join Us?** * ⚕️ **Comprehensive Medical, Dental & Vision Coverage** * 🏝 **Generous Paid Time Off** – Vacation, Sick Days & Holidays * 🤲 **16 Hours of Volunteer Time Off (VTO)** to Give Back to Your Community * 💻 **All the Equipment You Need** to Do Your Best Work * 🧠 **Ongoing Learning & Development** with a Dedicated Training Budget