Product Marketing Manager 2, Zenflow

Overview -------- Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a **Product Marketing Manager 2** to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement. The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires. Responsibilities ---------------- * Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty * Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health * Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement * Develop the go-to-market strategy in close collaboration with product management, sales, and global functions * Serve as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship * Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences * Ensure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over time * Understand and use customer personas and buyer journeys to develop marketing strategy and plans * Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards * Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy * Establish objectives for campaigns and channels, including customer meetings and events * Provide measurable input to marketing and specialty processes, systems, and operational plans * Work independently to understand root causes for a variety of unique and difficult issues * Manage large, complex marketing initiatives of strategic importance involving cross-functional teams * Foster and maintain a workplace culture respectful and supportive of individual differences * Work and interact effectively and professionally with and for others throughout various levels of the global organization * Maintain company values, policies, and standards * Have effective oral and written communication skills Qualifications -------------- * Bachelor's degree required in marketing or business * 7-10 years of relevant experience in product marketing * Experience in developing effective marketing strategies and plans that drive business goals * Domestic travel will be required (minimum 20%) * Analytical and problem-solving skills with an operations mindset * Experience working with sales and marketing teams * Experience in brand management and product marketing * Experience managing or marketing through a distribution or channel partner is strongly preferred * Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience **Physical Requirements** • Ability to travel domestically and weekends as needed up to 50% • Work under general office environmental conditions