Principal Tech Program Manager, Amazon Demand Tech Campaign Creation

DESCRIPTION Amazon Ads is seeking an exceptional Principal Technical Program Manager to drive strategic technical initiatives across our advertising campaign creation technology platform. This role will lead complex, cross-organizational programs that directly impact how millions of advertisers reach customers globally through Amazon's advertising solutions including Sponsored Products, Sponsored Brands, Amazon DSP, and emerging ad technologies. The role requires influencing agentic campaign experience strategic direction across multiple VP-level organizations within Ads, balancing near-term delivery with long-term agentic evolution. As a Principal TPM, you will own the planning, execution, and delivery of large-scale technical programs that span multiple engineering teams, product organizations, and business stakeholders. You'll work at the intersection of advertising technology, machine learning, and distributed systems to solve ambiguous problems that shape the future of digital advertising. Key job responsibilities Own end-to-end program management for strategic advertising technology initiatives spanning multiple teams and organizations Drive technical strategy and roadmap alignment across engineering, product, science, and business teams Lead cross-functional teams through complex technical challenges in areas such as ad serving, campaign management, measurement, and optimization Establish program governance, metrics, and reporting mechanisms to ensure visibility and accountability at the VP level Identify and mitigate technical and operational risks across large-scale distributed systems serving billions of ad requests daily Partner with engineering leaders to influence architecture decisions and ensure scalability, reliability, and performance Build and maintain relationships with senior stakeholders across Amazon Ads, AWS, and Retail organizations Drive operational excellence through process improvements, automation, and best practices Mentor and develop other TPMs across the organization Represent Amazon Ads technical programs in executive-level reviews and planning sessions BASIC QUALIFICATIONS 10+ years of working directly with engineering teams experience 10+ years of technical product or program management experience 5+ years of software development experience Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems Experience managing programs across cross functional teams, building processes and coordinating release schedules Experience owning/driving roadmap strategy and definition PREFERRED QUALIFICATIONS 10+ years of hands-on work managing complex technology projects experience Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, NY, New York - 194,700.00 - 263,400.00 USD annually