Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to manage and optimize paid digital advertising campaigns across multiple platforms, with a strong focus on generating high-quality leads, improving conversion rates, managing advertising budgets efficiently, and delivering measurable results. Responsibilities Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. Manage advertising budgets and allocate spend based on campaign performance. Continuously improve CPL, CPA, Conversion Rate, and ROAS. Develop audience targeting, segmentation, and retargeting strategies. Conduct A/B testing across ads, audiences, creatives, messaging, and landing pages. Track the customer journey from Ad → Lead → Qualified Lead → Conversion. Analyze campaign data to identify performance issues, growth opportunities, and optimization actions. Prepare regular campaign performance reports and provide data-driven recommendations. Collaborate with Sales, CRM, Content, and Creative teams to improve lead quality and campaign performance. Test new acquisition channels and strategies to identify scalable growth opportunities. Requirements5+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Acquisition. Proven experience managing Google Ads and Meta Ads campaigns. Practical experience with LinkedIn Ads. Strong understanding of lead generation, conversion optimization, audience targeting, and retargeting. Strong analytical skills with the ability to make data-driven decisions. Good understanding of CPL, CPA, CAC, ROAS, ROI, and Conversion Rate. Experience managing advertising budgets and improving spend efficiency. Good knowledge of conversion tracking and campaign measurement. Ability to work independently and take ownership of performance. Preferred Experience with TikTok Ads and other paid advertising platforms. Experience with GA4, Google Tag Manager, Meta Pixel, and Conversions API. Experience in Real Estate, SaaS, Technology, Marketplaces, or other lead-generation businesses. Experience managing multiple campaigns, audiences, and acquisition channels simultaneously. Experience integrating paid campaigns with CRM systems and lead automation. Strong reporting and performance dashboard skills.