Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Paid Ads, Content, Social Media and Lead Generation) Location: In-Office (Miami, FL) About Us: We help businesses secure the funding they need to grow. Our focus is on speed, reliability, and delivering real solutions for business owners. We’re building a strong marketing engine to generate consistent inbound leads and are looking for someone who can take ownership of our paid ads and digital marketing efforts. Position Overview: We’re looking for a Performance Marketing Specialist who can generate leads through paid advertising while also managing and executing social media content to support brand growth. This role is ideal for someone who understands Meta (Facebook/Instagram), LinkedIn, and Google Ads, knows how to optimize campaigns, and can turn marketing into real business results. Key Responsibilities: Paid Ads & Lead Generation (Primary Focus): Plan, launch, and manage paid ad campaigns (Meta, Google, LinkedIn, YouTube, etc.) Optimize campaigns for cost per lead (CPL), conversions, and ROI Test different creatives, audiences, and offers to improve performance Build and improve lead funnels (ads → landing page → form) Retarget website visitors and leads through paid campaigns Creative & Content (Supporting Ads): Create and coordinate ad creatives (videos, hooks, copy) Work with the team to film content for ads (in-office) Social Media Execution (Secondary): Manage and post social media content (Instagram, LinkedIn, etc.) Upload daily/weekly content (reels, posts, short-form video) Maintain a consistent posting schedule across platforms Repurpose high-performing ad creatives into organic content Qualifications: 2+ years experience running paid ads (Meta required, Google and/or LinkedIn preferred) Proven experience generating leads (not just traffic or engagement) Strong understanding of ad metrics (CPL, CTR, conversion rate) Experience testing creatives and optimizing campaigns Basic content creation or social media management experience (including LinkedIn) Organized, self-motivated, and results-driven Preferred: Experience in finance, lending, or B2B lead generation Experience scaling ad budgets Experience managing LinkedIn for business growth Experience with CRM tools (HubSpot, Zoho, Salesforce, etc.) What We’re Looking For: Someone who focuses on results (leads, revenue), not just activity Strong testing mindset (constantly improving performance) Comfortable working in a fast-paced, execution-focused environment Able to manage both ads and social media execution Takes ownership and brings ideas proactively Understands how to market to business owners (B2B focus) Compensation: Base Salary: $55,000 – $65,000 (based on experience) Why Join Us: Strong in paid ads first, with the ability to execute on social media as a secondary responsibility High-demand product with strong market need Direct impact on company growth and revenue Fast-moving environment with room to test and execute ideas Opportunity to build and own the marketing function Work Location: In person (Miami) Schedule: Weekday Pay: $55,000.00 - $65,000.00 per year Application Question(s): Examples of campaigns or results you’ve managed Brief explanation of how you would generate leads for a business funding company Ability to Commute: Miami, FL 33181 (Required) Work Location: In person