Performance Marketing Manager

About the company Our client is a fast-growing technology company. The role Raydar is recruiting for this role on behalf of our client. Lead paid advertising across social, search and newer channels, from planning through day-to-day execution. Run a steady cycle of experiments, weigh growth goals against spend efficiency, and partner with other departments to open up further growth opportunities. What you'll do - Set and carry out the paid advertising plan across social, search and newer channels, accountable for pipeline, revenue and cost per acquisition. - Increase spend in a measured way, weighing growth goals against overall business balance as each channel matures. - Form hypotheses, run frequent experiments and iterate quickly, including landing page tests and review of ad creative results. - Apply sound measurement practices such as incrementality, attribution modeling and experiment design, and make good judgment calls when data is incomplete. - Work with sales, product, operations and marketing colleagues to find growth opportunities outside paid channels. - Guide rapid creative testing by briefing designers and content teams and sharing informed views on what lifts conversion. **Requirements** What we're looking for - At least 4 years running paid acquisition programs at a startup or technology business. - A record of growing revenue through paid social and search while keeping returns healthy. - Hands-on management of consumer-facing social ad budgets reaching seven figures or more. - Experience shaping a paid marketing strategy at an early or growth-stage company, with clear evidence of substantial growth. - Familiarity with related growth levers such as conversion optimization, landing pages, web experiments and partnerships. - Advanced skill with the major social and search advertising platforms, plus newer paid channels. - Comfort creating processes and programs from nothing with limited resources. - Bachelor's degree from an accredited university. - Ability to work on-site five days a week. Bonus points - Marketplace experience. - Experience growing ad accounts from zero. **Benefits** Compensation and benefits - Base salary: USD 120,000 to 175,000 per year - Equity - Health, dental and vision coverage - Unlimited paid time off - Commuter benefits Location and work model - New York City, NY, United States - On-site, 5 days per week - Full-time