Performance Marketing Lead

We are seeking a **Performance Marketing Lead** who thrives at the intersection of **hands-on execution and strategic ownership**. This role is for a builder, with entrepreneurial spirit, someone who can **write the copy, launch campaigns, analyze performance, and hold partners accountable** across the full paid and social ecosystem. This role owns **all performance-driven marketing**, including **paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email**, while **overseeing external agencies** and **leading a small internal team.** This role is accountable for **results, efficiency, and scalable growth**. **Hands-On Execution (Core Expectation)** * Write, test, and optimize **high-converting copy and creative direction** for: + Paid and organic social media + Paid and lifecycle email campaigns + Display, retargeting, and OTT/CTV ads * Build, launch, and optimize campaigns directly across: + Social media platforms + Email marketing platforms * Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals * Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC **Social Media Marketing Ownership (Paid + Organic)** * Own **end-to-end social media marketing strategy**, including: + Paid social performance + Organic social content strategy and publishing + Channel growth, engagement, and brand consistency * Ensure social content supports acquisition, retargeting, and lifecycle efforts * Align social storytelling with performance goals and campaign calendars **Paid Media, OTT & Channel Ownership** * Own day-to-day performance across: + **Paid Social** + **OTT / CTV advertising** * Define channel strategy, testing roadmaps, and budget allocation * Partner with analytics and leadership to assess incrementality and efficiency **Oversee Agency Performance** + **SEM / PPC** (Google Ads, Bing) **Agency & Vendor Oversight** * Serve as the **primary owner** of all paid media agencies: + Set strategy, goals, and performance expectations + Review campaigns, creative, and performance weekly + Push agencies beyond reporting into **active optimization and testing** * Ensure agency work complements—not replaces—internal execution * Recommend when to scale, pause, or reallocate spend across channels **Internal Team Leadership & Partner Oversight** * Lead and mentor **a lean internal marketing team** * Marketing Mentorship for affiliate, widget, and ad-based partnerships: + Performance tracking + Optimization opportunities + Messaging alignment + Display & Re-targeting * Create clarity around ownership between internal resources, agencies, and partners * Establish lightweight processes that scale without adding friction **Performance, Reporting & Optimization** * Own performance KPIs, including: + ROAS, CAC, CPA, LTV + Conversion rates across the funnel + Incrementality by channel * Translate insights into **clear actions and recommendations** * Deliver concise, executive-ready performance updates **What Success Looks Like (First 6–12 Months)** * Paid and social channels show **measurable efficiency and scale** * Social media functions as both a **brand and performance engine** * OTT/CTV delivers clear, measurable value within the media mix * Agencies and partners are accountable and high-performing * Affiliate and widget programs are optimized and contributing incremental revenue * Leadership has confidence in channel performance and growth strategy **Requirements** **Required** * 5+ years in **performance or growth marketing lead or equivalent** * Proven experience **writing and optimizing conversion-focused copy** for paid media and email * Hands-on experience with: + Paid and organic social media + Email marketing platforms - Klaviyo Preferred * Strong working knowledge of SEM/PPC and OTT/CTV * Experience managing agencies and small, high-impact teams * Data-driven mindset with strong analytical instincts **Preferred** * Experience in **travel, e-commerce, marketplaces, or high-intent consumer products** * Familiarity with affiliate marketing, widgets, and partner-driven acquisition * Experience with CRO, landing-page optimization, and attribution models **Why This Role Matters** This is not a coordination role—it is an **ownership role**. You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity. **Growth Path** * Performance Marketing Lead → **Director of Performance Marketing** * Expanded ownership across lifecycle, attribution, and growth strategy **Benefits** Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!