Performance Creative Strategist

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions. This role is for someone who: * Has a strong creative eye and a performance mindset * Obsesses over what makes content stop the scroll and convert * Knows how to translate data into a creative brief * Experience building diverse UGC pipelines * Thrives in a fast-moving, test-and-learn environment You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works. ### What You’ll Do ### Creative Strategy & Testing * Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube * Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles * Translate performance data into actionable creative briefs for internal teams and creators * Identify winning patterns and build frameworks for scaling proven concepts * Stay ahead of platform trends, ad formats, and creative benchmarks ### Creator & UGC Content * Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging * Review creator deliverables through a performance lens before they go live * Build and maintain a library of winning creative frameworks by creator type, platform, and audience * Partner with the Growth Manager to analyze creator performance and identify what scales ### Cross-Functional Creative Operations * Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform * Work with creative studio to manage production timelines and ensure assets are ready to test * Work with video editors and designers to iterate quickly on top performers * Maintain a living creative learnings doc that informs future strategy ### Analytics & Insights * Analyze creative performance at the hook, format, and narrative level * Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working * Build and maintain a creative scorecard to track performance across active tests * Present findings and recommendations in clear, actionable formats **Requirements** ### What You Bring * 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency * Demonstrated ability to write and brief high-performing ad creative * Strong analytical instincts — you can read a creative report and know what to do next * Experience working with UGC creators and/or influencer-led content * Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances * Strong written communication — briefs, copy, and internal decks that are clear and sharp ### What We’re Looking For * You think about creative as a performance lever, not just aesthetics * You can move from insight to brief to live asset quickly * You’re as comfortable in a spreadsheet as you are in a creative doc * You have strong opinions about what makes content work — and you back them with data * You’re a clear communicator and a strong cross-functional partner * You care about building systems, not just shipping one-off assets ### Nice to Have * Experience at a health, wellness, or supplement brand * Comfort writing short-form ad copy in addition to briefing it * Exposure to CTV or YouTube performance creative * Strong comfort using AI tools to accelerate creative iteration and research * Experience with creator whitelisting and paid amplification workflows **Benefits** * Competitive compensation including salary and equity * Fully-paid health, dental, 401K, and vision insurance * Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO Why You'll Love Working Here: At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.