Part-Time Digital Marketing Specialist (IN-OFFICE) – SEO, Google Ads & Lead Generation

Job Description Eagle Construction & Engineering LLC is looking for a part-time, in-office Digital Marketing Specialist to manage our website, improve SEO, run paid ads, and generate high-quality leads. **Construction and Civil Engineering advertising experience is a must** This is a hands-on role for someone who can both plan and execute marketing strategies that directly impact business growth. We are a San Diego-based construction and engineering company specializing in residential, commercial, and civil projects. Schedule & Location Part-Time (10–20 hours/week) In-Office Required – San Diego (Rancho Bernardo area) Flexible schedule, but must be consistent and reliable Responsibilities Website & SEO Manage and update our WordPress website Improve SEO (keywords, structure, page speed, rankings) Create and optimize landing pages for lead generation Writing articles and blogs Paid Ads (High Priority) Set up and manage Google Ads campaigns (primary focus) Optimize campaigns for conversions and ROI Manage Meta ads (Facebook/Instagram) if needed Content & Branding Create and update website content (service pages, blogs) Develop marketing content (photos, posts, basic videos) Maintain consistent branding across platforms Lead Generation & Systems Improve lead funnels and conversion rates Implement tracking (calls, forms, analytics) Assist with CRM setup and follow-up systems Requirements Experience with WordPress (required) Strong understanding of SEO Proven experience managing Google Ads campaigns Familiar with: Google Analytics Google Search Console SEO tools Ability to work in-office and collaborate directly with the team Results-driven mindset (not just posting content) Experience in construction, engineering, or local service marketing Preferred (Bonus) Experience with CRM systems Basic video editing / ad creative skills Conversion rate optimization experience Compensation $20 – $35/hour (depending on experience) Performance bonuses based on lead generation and results How to Apply Please submit: Resume Portfolio or examples of past work Brief description of: Campaigns you’ve managed Results (leads, ROI, rankings, etc.) Job Type: Part-time Pay: $20.00 - $33.00 per hour Benefits: Flexible schedule Work Location: In person