Paid Performance Marketing Specialist
Virtual Vocations Inc · Visalia, California ·
Posted Apr 15
Full-Time
About this role
A company is looking for a Paid Performance Marketing Specialist to manage and optimize Google Ads campaigns.
Key Responsibilities
Build, launch, and manage Google Ads campaigns, including Search, Performance Max, and YouTube
Monitor daily performance and recommend optimizations to improve key metrics like ROAS and CAC
Collaborate with designers to develop high-performing ad creatives and messaging
Required Qualifications
2 to 3+ years of experience managing paid media campaigns, specifically Google Ads
Strong knowledge of Google Ads, including campaign setup and optimization
Experience with Performance Max and YouTube campaigns
Proficient in performance metrics analysis such as ROAS and CAC
Experience in writing and testing ad copy and creative variations
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