Paid Performance Marketing Specialist

Virtual Vocations Inc · Visalia, California · Posted Apr 15
Full-Time
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About this role

A company is looking for a Paid Performance Marketing Specialist to manage and optimize Google Ads campaigns. Key Responsibilities Build, launch, and manage Google Ads campaigns, including Search, Performance Max, and YouTube Monitor daily performance and recommend optimizations to improve key metrics like ROAS and CAC Collaborate with designers to develop high-performing ad creatives and messaging Required Qualifications 2 to 3+ years of experience managing paid media campaigns, specifically Google Ads Strong knowledge of Google Ads, including campaign setup and optimization Experience with Performance Max and YouTube campaigns Proficient in performance metrics analysis such as ROAS and CAC Experience in writing and testing ad copy and creative variations

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