Paid Media Specialist (Google Ads)

Job Title: Paid Media Specialist Reports to: President Summary: Who we are: Proof Digital is a digital marketing company with innovative talent, helping our clients stay ahead of the fast-changing online market. Our focus is to give our clients the Attention They Deserve to grow and expand their impact. Position Overview The Paid Media Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns across multiple platforms, including Google Ads, Meta Ads (Facebook/Instagram), Bing and programmatic advertising networks. This role focuses on driving measurable results such as lead generation, ecommerce revenue, and customer acquisition for our clients. The ideal candidate is highly analytical, performance-driven, and experienced in managing multi-channel paid media strategies while continuously improving ROI. Key Responsibilities Campaign Strategy & Planning Develop paid media strategies aligned with client growth goals, including lead generation, ecommerce sales, and brand awareness Plan and manage advertising campaigns across Google Ads, Meta Ads, and programmatic platforms Recommend budget allocations across channels based on performance data and business objectives Build full-funnel campaigns, including prospecting, retargeting, and customer retention strategies Campaign Execution & Management Launch and manage multiple campaigns across multiple clients on: Google Search, Google Shopping / Merchant Center, Performance Max, YouTube Ads, Meta Ads (Facebook & Instagram), Programmatic platforms (StackAdapt or similar), Bing Ads Manage product feeds and catalog campaigns for ecommerce clients Coordinate with creative teams on ad copy, visuals, and landing page alignment Implement audience targeting strategies, including custom audiences, lookalikes, and intent-based targeting Stay at the forefront of platform updates (e.g., new Google AI features) and conduct A/B testing for early adoption Monitor campaign performance and continuously optimize for: CPC, ROAS, Conversion rate, Click-through rate Conduct A/B testing on: Creative, Messaging, Audience targeting, Landing pages Optimize bidding strategies, budgets, and audience segments Identify opportunities for scaling high-performing campaigns Reporting & Analytics Develop monthly and quarterly spend and performance forecasts for key accounts, providing actionable insights. Present clear "spend-to-revenue" projections to help clients and internal leadership make informed decisions on budget reallocations. Build and maintain dashboards for client reporting. Present performance results and optimization recommendations to internal teams and clients Track attribution using tools such as: Google Analytics / GA4, Conversion tracking, CRM integrations, Ecommerce analytics Technical Implementation Implement and manage tracking including: Conversion tracking Pixel implementation Tag management (Google Tag Manager) Ensure data accuracy across platforms Troubleshoot tracking or attribution issues Required Skills & Qualifications Expertise in Google and Meta Ads Management (must have) 3–5+ years managing paid digital advertising campaigns Google Merchant Center GA4 and Google Tag Manager Programmatic platforms (StackAdapt or similar) Conversion tracking and attribution modeling Preferred Qualifications Experience with ecommerce advertising (BigCommerce, WooCommerce) Experience with feed optimization tools Experience managing multi-location or franchise marketing campaigns Familiarity with CRM integrations and lead tracking Experience with competitive research tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) Proficiency with analytics platforms (Google Analytics, Search Console, etc.) Ability to interpret data and translate insights into strategy Excellent communication and presentation skills Strong project management and organizational abilities Why Join Us Work with a collaborative, data-driven team Opportunity to impact diverse clients and industries Ongoing professional development and growth Fast-paced agency environment with meaningful results Pay: From $65,000.00 per year Benefits: Health insurance Paid time off Work Location: Hybrid remote in Indianapolis, IN 46220