Paid Media Specialist

A company is looking for a Paid Media Strategist. Key Responsibilities Build and launch paid campaigns across various platforms based on strategic briefs Monitor campaign performance and optimize bidding, pacing, targeting, and creative rotation Maintain tracking integrity and prepare performance reports for client updates Required Qualifications 2-4 years of hands-on paid media experience, preferably in a B2B or agency environment Proven ability to manage campaigns across at least two platforms : Google Ads, LinkedIn Ads, Meta Ads, or Reddit Ads Working knowledge of tracking fundamentals, including GTM and GA4 Experience in analyzing performance data and identifying trends Familiarity with B2B buying cycles and lead generation is a strong plus