Paid Media Specialist

Shift Collaborative is looking for a paid media specialist to join our team in delivering strategic, compelling, and results-driven solutions for our clients. Ours is a team environment, and you’ll be working with designers, writers, digital specialists, and strategists. We’re excited by creativity and guided by research, but most of all, we are drawn by curiosity to find smart solutions to communications problems. The workdays are fast-paced, with a wide-ranging mix of tasks, deadlines, and activities. If you’d like to work in a supportive, engaged team, we are eager to meet you. More About You You are well-versed in principles of search engine marketing (SEM), including pay-per-click campaigns (PPC), search engine optimization (SEO), and paid social. You get a real kick out of data analysis and relish the opportunity to apply the insights to improve campaigns. You have keen attention to detail and know when something needs improvement or refinement. You thrive when working and collaborating on a multidisciplinary team. You are flexible, especially in a moment where a client or team member throws a curveball. You are motivated to solve problems and to help clients meet or exceed their goals. You are local to the Pittsburgh area and comfortable working in a hybrid environment. Job Duties Develop and execute integrated paid media strategies across various advertising platforms (digital and traditional advertising) Manage client budgets with a focus on ROI Create full-funnel campaign strategies from awareness to conversion and retention Conduct advanced audience research and develop detailed targeting strategies Collaborate with the creative team to develop platform-specific ad content Manage relationships with platform representatives and negotiate media buys Develop testing frameworks for creative, audiences, and bidding strategies Track KPIs to assess performance and pinpoint issues Draft performance reports in Data Studio Identify new channel opportunities and expansion strategies for clients Keep abreast of marketing and advertising trends and emerging technologies like AI, and how to apply them to our work Knowledge, Skills, Abilities Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience 3-5 years of hands-on paid media experience across multiple platforms 2+ years of experience in the following: Google Tag Manager - creating, managing, updating, and troubleshooting conversion tracking Data Studio - creating and maintaining Data Studio reports, utilizing data from multiple sources Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data-driven) Paid Search/Display/Video (e.g., Google Ads, Microsoft Ads, YouTube) Social advertising (e.g., Facebook, Instagram, LinkedIn) Running A/B and multivariate tests Designing lead generation funnels (Hubspot, MailChimp) Optimizing and creating landing pages Experience with analytics platforms (GA4, SEMRush, and attribution tools) Excellent communication skills with the ability to explain complex results simply Project management and organization skills with the ability to handle 8-10 accounts simultaneously Strategic thinking ability with a focus on business outcomes over vanity metrics Strong understanding of Google apps, particularly Google Docs, Google Sheets, and Google Slides Reliable time management skills Must own a reliable laptop/computer to use for work Other Important Bits The physical office is in Lawrenceville, and team members are required to be in the office at least once per week Group meetings and training sessions at the office or at a client location may be required from time to time Paid holidays and paid time off Medical, dental, and vision insurance (50% paid by Shift) Monthly expense stipend Commission and profit-sharing opportunities Job Type: Full-time Pay: $55,700.00 - $62,000.00 per year Benefits Dental insurance Flexible schedule Health insurance Paid time off Professional development assistance Vision insurance Experience: paid search engine campaign: 2 years (Required) Work Location: Hybrid remote in Pittsburgh, PA 15201