Paid Media Specialist

About the Job: Paid Media Specialist (PPC) This is a Full-Time Position - Monday to Friday, 8:30 am to 6:30 pm EST TIME. The candidate must speak and understand English. Salary: TBD Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses. *General Responsibilities Plan, set up, and managed direct response-focused paid search and paid social channels.Collaborates with other Paid Search/Social managers and other digital team members to execute PPC strategies and optimize campaigns promptly.Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).Aids with the communication of performance and test results.Learn and set up high-converting landing pages.Setup analytics and tracking system to measure campaign success (call tracking, Google Analytics, Google Tag Manager, etc)Works with Account Managers to develop budgets and lead forecast recommendations.Collects spend and lead information for all programs and assists with pacing goals.Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.Execute a/b tests for ad copy, bid strategies, keywords, audience segments, and images.Monitor and diagnose performance issues and implement mitigation strategies.Provides creative recommendations for ad copy, image, and landing sheet page assets.Keeps current on industry trends and testing opportunities. *Qualifications 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educationPaid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and AmazonAdvertising spend managementWeb analytics and a/b testingDigital marketing for lead generation, channels, sources, best practices, and KPIsAnalysis, reporting, and forecasting of media campaignsExcellent communication and time management skillsAttention to detailGreat communication skills Application questions you have requested ask candidates the following questions: How many years of Google Adwords experience do you have?How many years of Google Analytics experience do you have?How many years of Professional Facebook Ads Management experience do you have?What is the highest level of education you have completed?Are you able to work in Orlando, FL?Do you have the following license or certification: Google Adwords?Do you have the following license or certification: Google Analytics?Do you have the following license or certification: Inbound Marketing Certification? Experience Google Analytics: 3 years (Required)Facebook Advertising: 3 years (Required)**