Paid Media Operations Lead

**Paid Media Operations Lead** ============================== **Please Note:** *This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.* **About the Role** If you're obsessed with the details, energized by volume, and want to build the systems behind campaign performance rather than just talk strategy in a room, you might be the perfect fit for our Paid Media team. As **Paid Media Operations Lead**, you'll own the execution engine behind every paid campaign we run for clients. Our Client Success Managers set the strategy and direction; you and your team control the levers, ensuring every campaign is built, launched, optimized, and audited with precision. This is a hands-on operational leadership role. You'll spend meaningful time managing the team and process, and meaningful time in the accounts yourself, catching what others miss. You'll lead a growing team of paid media specialists managing hundreds of client accounts across Meta, Instagram, Facebook, YouTube, LinkedIn, and streaming platforms. The volume and complexity are real. This is a role for someone who thrives on organization, structure, and getting campaigns exactly right, not someone chasing the next big creative idea. **Responsibilities:** * Manage and optimize backend campaign execution across Meta, Instagram, Facebook, YouTube, LinkedIn, NextDoor, Reddit, TikTok, Google, and Trade Desk (streaming/OTT) * Lead an offshore team of paid media specialists, overseeing implementation of campaign changes and auditing of client campaigns for accuracy and performance * Serve as the strategic bridge between Client Success and Marketing, sharing knowledge with clients and team members to strengthen campaign performance, without owning overall media-mix strategy (that stays with the Client Success team) * Own error rate, spend, and impression performance across the book of business, holding the team to a very low margin for error * Manage multiple projects simultaneously across a large volume of accounts, prioritizing and triaging as needed in a fast-moving environment * Coach and grow team members, having direct, honest conversations that diagnose root causes rather than surface-level fixes * Evolve your own workflow and your team's from primarily individual contributor work toward a majority people management focus as the team scales * Leverage agentic AI tooling to expand team capacity and improve campaign accuracy and speed * Partner with Client Success and Marketing to continually raise the bar on campaign quality and team knowledge **Requirements:** * Proven experience managing paid campaigns across Google Ads and Google Analytics - you can speak fluently to platform mechanics, not just outcomes * Experience managing multiple accounts or projects concurrently at real volume (100+ accounts) in an agency, ad ops, or in-house media buying environment * Prior management experience - you've led a team before and can point to how you've developed people * Proven, results-driven track record, with real data and examples to back it up, not just a description of responsibilities * Exceptionally high organizational skills and attention to detail. This role lives and dies on precision at scale * Ability to strategize how a role and team should be structured as the function grows * Comfortable working within constraints or imperfect conditions, adapting quickly as priorities shift * Direct communicator who can hold difficult conversations with clients and team members and take in a significant amount of feedback * Thrives in a fast-paced environment and moves quickly without sacrificing accuracy * Strong critical thinking and creative problem-solving skills **Pluses:** * Hands-on client-facing experience, in addition to backend campaign execution * Experience with additional platforms beyond Google (Meta, LinkedIn, TikTok, Reddit, NextDoor, Trade Desk, or other streaming/OTT platforms) * Experience building or scaling a department or function from the ground up * OTT / streaming media experience * Experience setting up a local buyer's platform on Google * Google certifications * Experience with [Convey.dev](http://Convey.dev) or broader agentic AI tooling **How Success Is Measured:** * Average campaign error rate of .1% or lower across social and streaming * Minimum spend and impression qualifiers met across the book of business * Client Success meetings booked and supported * Overall health and performance of managed campaigns across the team **Benefits:** * 100% Company Paid Health/Vision/Dental * 4% 401K Match * Generous Paid Time Off * Paid Parental Leave for New Parents * Paid Relocation for Non-Local Candidates **About Crisp** At ***Crisp***, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching. Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years. We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit. If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you. **Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.** #LI-AH2