Paid Media Marketing Manager

Seeking a part-time Paid Media Marketing Manager to lead the execution, optimization, and scaling of paid media campaigns primarily focused on Google's ad suite, while working remotely and driving sales through data-driven strategies and creative ideation. Key Responsibilities Own and manage paid media strategy across Google Ads, including Search, Demand Gen, Performance Max, and YouTube Plan, launch, monitor, and optimize campaigns in Meta Ads Manager to improve CPA and overall advertising efficiency Analyze campaign performance to identify growth opportunities and develop creative ad concepts for the creative team Required Qualifications 5-8+ years of experience in performance marketing or paid media management Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube Strong hands-on experience managing and optimizing Meta campaigns Proven success in scaling paid media programs while optimizing toward CPA Experience with analytics tools and a strong understanding of attribution and performance measurement