Paid Media Lead

To support a growing portfolio of university partners, the full-time remote Paid Media Lead will manage the internal paid media performance strategy, oversee agency relationships, and ensure campaigns align with enrollment goals and business objectives. Key responsibilities Own the internal paid media performance strategy, monitoring channel performance against key KPIs and identifying optimization opportunities Serve as the primary relationship owner with the paid media agency, leading performance meetings and ensuring accountability for results Partner with the Director, Channel Marketing to manage budget allocation and support strategic channel planning across various paid media platforms Required qualifications 3-5 years of experience in paid media, performance marketing, or digital marketing Experience managing or collaborating with external agencies in a performance marketing environment Strong understanding of paid media platforms, including Google Ads and Meta Ads Manager Ability to analyze campaign performance data and translate findings into strategic recommendations Strong organizational and stakeholder management skills