Paid Ads Manager

ABOUT US We're a shared marketing team supporting three affiliated, early-stage companies, each with its own brand, audience, and growth goals. Paid media is one of our fastest-growing channels: we're running live tests across Meta, Google, LinkedIn, TikTok, and ChatGPT ads every month across all three businesses, and we need someone who can own that engine end-to-end, in the office, working closely with the rest of the team day to day. THE ROLE We're hiring an in-office Paid Ads Manager to own paid media strategy, execution, and budget across three companies' full platform mix. You'll run and optimize campaigns across multiple ad accounts and creative assets at once, build the test-and-learn feedback loop with our platform partners, and turn spend into measurable pipeline for each business. This is a hands-on, individual-contributor role for someone who wants real ownership of a budget and a direct line to results, not a large team to manage. WHAT YOU'LL DO • Run paid campaigns across Meta, Google, LinkedIn, TikTok, and ChatGPT ads, managing multiple ad accounts, brands, and creative assets simultaneously, from setup and targeting through optimization and reporting. • Build and maintain a test-and-learn feedback loop with our paid media partners at each platform, using their reps, betas, and account insights to keep our approach current and to negotiate better terms as spend grows. • Manage budget strategically like an early-stage startup operator, allocating spend across platforms and campaigns based on performance, reallocating fast when something isn't working, and defending ROI to leadership. • Own lead generation performance, understanding the full funnel from impression to lead to pipeline, and optimizing campaigns against real business outcomes, not just platform-reported clicks or reach. • Bring hands-on content creation ability, producing or directing ad creative (video, static, copy) suited to each platform's format, rather than relying solely on a separate creative team. • Use AI tools as part of your working process for research, creative ideation, ad copy variations, and campaign analysis, and stay current on how AI is changing paid media and search behavior. • Report on performance in plain terms, translating platform metrics into a clear read on what's working, what isn't, and what to do next. WHAT YOU BRING • 2-3+ years of hands-on paid media experience managing live budgets across Meta and Google Ads at minimum, with working experience on LinkedIn and TikTok ads as well. • Demonstrated AI fluency, using AI tools in your actual campaign workflow, not just casual familiarity. • Experience managing multiple ad accounts or assets at once without letting performance slip on any one of them. • Real content creation experience, comfortable briefing, shooting, editing, or writing ad creative, not just running campaigns against creative someone else hands you. • A solid grasp of lead generation mechanics, including attribution, funnel drop-off, and cost- per-lead versus cost-per-qualified-lead. • Startup instincts around budget: comfortable making judgment calls with limited data, moving budget quickly, and treating every dollar like it's your own. • Clear, proactive communication, comfortable flagging what isn't working before being asked, and explaining paid media results to people who don't live in ad platforms every day. NICE TO HAVE • Experience marketing to healthcare, medical practices, or B2B services. • Familiarity with HubSpot or a similar CRM for closing the loop between ad spend and pipeline. • Experience at an early-stage or bootstrapped company where you owned budget decisions directly. HOW TO APPLY Send your resume along with 2-3 examples of paid campaigns you've run (platforms, budget, range, and results you can share) COMPENSATION $70,000–$100,000 annually