Media Planner/Buyer

FerebeeLane · Greenville, South Carolina · Posted Aug 7
Full-Time
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About this role

Summary: As a Media Planner/Buyer, you are the strategic bridge between client visions and real-world impact. This role combines market intelligence with financial stewardship, helping our media team to deliver measurable, industry-leading campaign performance for our clients. Essential Responsibilities: ·      Works closely with the Media Supervisor and Media Director to assess the media landscape-both digital and traditional (print, OOH and broadcast)-to recommend and execute the right mix of opportunities against client goals and budget. ·      Executes digital campaigns on social media platforms and paid search platforms ·      Develops media authorizations, vendor RFPs and IOs in accordance with the client plans ·      Maintains contact with media vendors for proposals, research, and other needs ·      Monitors client billings ·      Compiles research data and media/marketing information ·      Prepares competitive and analytics reports ·      Participates in internal agency collaboration and vendor meetings Job Qualifications: ·      1-3 years media planning and/buying related experience required ·      Experience with META Ads Manager and Google Adwords required ·      Excellent communication skills, both written and verbal ·      Proved ability to handle multiple priorities/tasks ·      Strong organizational, problem solving, and analytical skills ·      Ability to work independently and as part of a team ·      Bachelor’s degree in related field or equivalent work experience Benefits: Healthcare with dental and vision coverage401(k) + company matchUnlimited PTO policyShort-term disability providedMaternity and paternity leaveDog friendly officeProfessional development opportunities through our agency-wide membership to the 4As, a global consortium of agencies offering peer groups and specialized cohort trainings.Downtown Greenville office overlooking One City Plaza, walking distance to Falls Park and a number of downtown coffee shops and restaurants.

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