Media Buyer / Creative Strategist

Sweat Pants Agency · Tampa, Florida · Posted Aug 18
Full-Time
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About this role

**Media buying has changed.** In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across **Meta**ads for DTC and ecommerce brands. This role is for someone who can run paid media and **also think like a marketer**. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. **If you've built or scaled your own eCommerce brand, we want to hear from you.** If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading. **Requirements** ### What You'll Do * **Own paid media strategy for DTC/eCommerce clients** across Meta and TikTok * **Build creative testing roadmaps** — develop angles, write briefs for editors, analyze what's working * **Manage ad budgets** ranging from $30k / mo to $1m / mo per client * **Diagnose the full funnel** — spot whether issues are creative, offer, or conversion * **Communicate clearly with clients** — present results, plans, and next steps * **Work with UGC creators** — source talent, write scripts, direct content when needed ### You're A Great Fit If... **You have hands-on experience scaling eCommerce brands:** * You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue) * Bonus: You've built/operated your own Shopify store or eComm brand **You understand creative is the lever:** * You can pull insights from reviews, competitor ads, and comments to generate new angles * You've written UGC scripts or creative briefs * You can work with editors to create winning ad variations * Video editing or design skills are a plus **You're a strategist, not a robot:** * You challenge assumptions and adapt fast * You don't blindly follow "best practices" * You can explain what you're doing and why **You have ownership and urgency:** * You act like it's your money * You move fast and follow through * You don't wait to be told what to do **Benefits** ### Why This Role Is Exciting This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously. **You will work on real brands with real budgets.** We test aggressively. We learn quickly. We build frameworks that scale. **You will grow into senior strategy.** We want people who want more responsibility. If you perform, you will grow.

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