Maserati CRM & Digital Marketing Manager

**About Maserati** Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.  **Role Overview** The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.  This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results.  The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.  **Key Responsibilities** **CRM Execution & Lead Management** * Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure * Ownership of the customer journey – acquisition through retention and re-activation + Build scalable, automated customer journeys + Map touchpoints across onboarding, purchase, loyalty and win-back efforts + Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams * Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions * Ensure consistent CRM usage and discipline across the dealer network * Actively follow up with dealers to improve lead handling and customer engagement **Digital & Funnel Optimization** * Manage and optimize digital lead generation channels (website, paid media, landing pages) * Track and improve funnel performance (conversion rates, cost per lead, lead quality) * Work with HQ to ensure proper implementation and usage of digital platforms and tools * Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended * Manage local messaging and implementation for NA sites * Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling **Performance Tracking & Insights** * Track KPIs across the full funnel (lead volume, response time, conversion, retention) * Produce clear and actionable reporting for Marketing and Sales stakeholders * Translate data into practical actions and improvements, not just analysis **Qualifications** **Basic Qualifications** * Bachelor’s degree in Marketing, Business, or related field * Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua) * Provide sample portfolio of work that demonstrates past CRM strategy and execution * Strong analytical skills with the ability to translate data into actions **Preferred Qualifications** * Ability to create, edit, modify HTML/CSS, and eye for design * Experience working with dealer networks or multi-location retail environments is a strong plus