Marketing Specialst

Marketing Specialist Department: Marketing Reports To: VP, Marketing Employment Type: Full-Time | Salary/Exempt About the Role We’re seeking a driven and versatile Marketing Specialist to execute high-impact campaigns that generate leads, drive sales, and strengthen our brand. This role owns marketing campaigns end-to-end—from strategy and execution to optimization and performance reporting. You’ll play a key role in building integrated, multi-channel campaigns while collaborating across teams to deliver measurable business results. What You’ll Do Campaign Strategy & Execution Design, launch, and optimize full-funnel, multi-channel marketing campaigns Align digital and traditional tactics to guide customers from awareness through conversion Turn engagement into qualified leads and measurable results Project & Campaign Management Own campaigns from concept through execution Manage timelines, budgets, and deliverables with precision Ensure campaigns meet business objectives and quality standards Performance & Analytics Track, analyze, and report on campaign performance and ROI Use data to uncover insights and continuously improve results Monitor market trends, competition, and customer behavior Marketing Technology & Automation Leverage and optimize marketing automation and CRM systems for: Lead nurturing Segmentation and targeting Scoring and conversion workflows Innovation & AI Integration Use AI tools to create personalized content, scale outreach, and improve engagement Cross-Functional Collaboration Partner with Sales, Customer Experience, Operations, Legal, and IT Ensure campaigns are compliant, aligned, and effective across the business Additional Responsibilities Support brand consistency across all campaigns Ensure clear communication of campaign updates and performance Contribute to ongoing marketing improvements and initiatives ✅ What You Bring Bachelor’s degree in Marketing, Communications, or related field 2–5 years of hands-on marketing experience (demand generation preferred) Experience executing multi-channel campaigns (digital + traditional) Strong analytical mindset with experience measuring ROI and KPIs Familiarity with CRM and marketing automation platforms Ability to manage multiple projects in a fast-paced environment Strong communication and collaboration skills Work Environment This role operates in a traditional office setting, with standard equipment and extended periods of computer-based work. #BF1