Marketing Specialist (Multi-Entity Support)

Description: About Us Since 1969, MoboTrex has been committed to providing advanced traffic management solutions to the Intelligent Transportation Systems (ITS) industry. Our forward-thinking founders understood the importance of smart mobility and how vital it would be to the future of our cities and economies. Today, we remain a leader in the ITS industry, driving innovation that keeps communities moving safely and efficiently. Primary Objective The Marketing Specialist owns day-to-day marketing execution across all of our operating companies. This is a hands-on, AI-native generalist role: building and running campaigns in ActiveCampaign, maintaining websites in Duda across every entity, tracking inbound performance and lead flow, running our LinkedIn-led social presence, and producing the sales collateral our regional teams use every day. The right person treats AI tools as a daily co-worker and uses them to ship more, faster, with a smaller team than this scope would normally require. Location: Remote (U.S.); preference for candidates near Davenport, IA / Denver, CO / Austin, TX Travel: Minimal (<10%) Requirements: Key Responsibilities: Campaigns and Lead Generation • Plan, build, deploy, and measure email campaigns, newsletters, and nurture sequences in ActiveCampaign across all entities. • Maintain segmented contact lists, suppression rules, and automation workflows; keep data clean and deliverability healthy. • Partner with sales on inbound lead routing, follow-up workflows, and reporting on campaign-sourced pipeline. • Provide general marketing support to lead-generation activities across the business, including light backup for sales-led bid and opportunity tracking when needed. Website and Digital Properties • Own and maintain websites for all of our brands in the Duda CMS: content updates, page builds, forms, and publishing workflows. • Coordinate with internal stakeholders and outside agencies on larger site changes, redesigns, and brand transitions. • Ensure brand, navigation, and messaging consistency across the portfolio while respecting each entity’s positioning. SEO, AEO, and Web Performance • Manage on-page SEO and emerging AEO (answer-engine optimization) practices across all sites. • Track and report on web traffic, conversions, inbound form submissions, and channel performance using analytics tools. • Translate the data into a short, recurring read-out that tells leadership what’s working, what isn’t, and what to change. Social Media • Run our LinkedIn-led social presence: content calendar, posting, engagement, and reporting across the portfolio. • Maintain a light, defensive presence on Facebook and X; no significant ongoing investment expected unless changes. • Source and shape content from sales, product, and leadership voices into posts that use a professional expert tone. Sales Collateral and Brand Assets • Produce and maintain sales collateral: datasheets, one-pagers, sell sheets, decks, case studies, and event handouts. • Keep templates, brand guidelines, and shared asset libraries current and easy for non-marketers to use. • Drive consistent brand expression across all entities and customer touchpoints. AI-Native Workflow • Use AI tools (e.g. Claude) daily to increase productivity and quality: drafting, editing, summarizing, analyzing, and automating routine tasks. • Identify and roll out workflow improvements that let a small marketing team punch well above its weight. • Help raise AI fluency across the broader team by sharing patterns and prompts that work. Qualifications • Bachelor’s degree in marketing, Communications, Business, or related field preferred; equivalent practical experience with demonstrated success in digital marketing, campaign execution, content development, and marketing technology platforms will be considered. • Demonstrated proficiency with marketing automation / email platforms (ActiveCampaign, HubSpot, Constant Contact, or equivalent). • Working experience with a modern CMS; Duda experience is a strong plus. • Comfortable with web analytics, SEO fundamentals, and reporting on channel performance. • Strong writing and editing instincts; able to take a rough idea and ship a finished asset. • Demonstrable, current use of AI tools (Claude Cowork, or similar) in a professional application, not just exposure. • Self-directed; comfortable working remotely and supporting multiple business units with different audiences across several US time zones. • B2B experience preferred; ITS / traffic / infrastructure / industrial distribution / DOT and contractor bidding experience is a plus but not required. Success Metrics • Campaign cadence and quality: campaigns launched on time, lists healthy, deliverability strong. • Website health across all entities: content current, forms working, performance trending up. • Inbound performance: traffic, conversions, and marketing-sourced leads delivered to sales. • Collateral coverage: sales has what they need, when they need it, on-brand. • Visible leverage from AI in throughput and quality of work shipped. Physical Demands and Work Environment • Onsite or remote, primarily desk-based work with extended computer use. • Occasional travel for team meetings, trade shows, or user group events (typically less than 10%). • Occasional lifting of up to 25 pounds when supporting on-site events.