Marketing Specialist / Director of Marketing

Marketing Specialist / Director of Marketing – Lindner Recyclingtech America Location: Charlotte, NC (Preferred) | Remote – U.S. Southeast/Mid-Atlantic Work Arrangement: Hybrid – 0 to 2 days/week in Statesville, NC as needed Reports To: General Manager, USA Employment Type: Full-Time About Lindner Recyclingtech America Lindner Recyclingtech is a global leader in industrial shredding technology and system engineering, headquartered in Austria with 75+ years of innovation in waste processing and recycling. Our equipment — including the Urraco Evo, Micromat, Komet, and Merak series — supports applications across MSW, metals, C&D, e-waste, plastics, wood, and RDF in 100+ countries. Lindner Recyclingtech America leads U.S. sales, service, and business development. We are a growth-focused team with direct access to global engineering and full support from Lindner’s established headquarters marketing team in Europe. We are hiring a Marketing Specialist or Director of Marketing to build and scale Lindner America’s digital presence. This role requires both creative execution and strong B2B marketing fundamentals within industrial or recycling markets. The Role As the first dedicated U.S. marketing hire, you will own and execute all core marketing functions while leveraging strategy, assets, and collaboration from the global marketing team. You will be hands-on across content, digital campaigns, website management, and events — working directly with leadership and sales to drive measurable pipeline impact. Title will align with experience and scope (Specialist vs Director). Key Responsibilities Digital Presence & Website Own website performance: content, SEO, UX, and conversionExecute SEO strategy across core recycling and shredding applicationsBuild and optimize landing pages, product content, and case studiesManage analytics and CMS performance tracking Content Creation & Copywriting Develop high-quality, technically credible content across formatsTranslate complex equipment into clear, benefit-driven messagingProduce case studies showcasing U.S. installations and resultsCreate and edit short-form video (product, applications, customer stories) Social Media Management Own LinkedIn, YouTube, and relevant channelsBuild a consistent, high-quality content cadenceEngage with industry audiences and partnersTrack engagement, growth, and performance metrics Paid Digital Advertising Plan and execute Google Ads and LinkedIn campaignsBuild retargeting and audience segmentation strategiesOptimize performance through testing and analyticsAlign with global campaigns and brand standards Trade Shows & Events Lead marketing support for key U.S. industry eventsExecute pre- and post-show campaignsCoordinate assets with global HQAttend priority trade shows (2–4/year) Lead Generation & CRM Develop email campaigns and nurture sequencesSupport CRM segmentation and data qualityBuild sales enablement materials (decks, one-pagers, application briefs) Brand & Market Intelligence Monitor competitors and positioning shiftsTrack trade media and secure PR opportunitiesSupport press releases, product launches, and editorial outreach Required Qualifications 4–8 years of B2B marketing experience (industrial, recycling, or manufacturing preferred)Proven hands-on execution across SEO/SEM, paid ads, and email marketingStrong technical writing and editing abilityVideo production capability (filming and editing)Website/CMS management experienceExperience owning and growing professional social channelsAbility to quickly learn and communicate technical products Preferred Qualifications Background in recycling, waste, or capital equipmentFamiliarity with Lindner or key competitors (UNTHA, Vecoplan, SSI, etc.)Experience marketing to plant operators, engineers, or CapEx buyersKnowledge of industry trade media and eventsExperience working with European HQ structuresHubSpot, Salesforce, or similar CRM experiencePhotography capability for industrial environments Compensation & Benefits Competitive base salary aligned with experience and levelPerformance bonus tied to marketing KPIs and company results100% company-paid health, dental, and vision (family included)401(k) with company matchPTO and holidaysProfessional development and conference budgetTravel reimbursement Work Environment & Location Charlotte, NC preferred; flexible hybrid structureOpen to remote candidates in Southeast/Mid-Atlantic with periodic travelResults-driven, high-ownership environment with direct leadership access Who You Are A hands-on, high-output marketer who connects technical detail with commercial impactComfortable operating independently while leveraging global team resourcesCurious, credible, and effective communicating with industrial buyersFocused on execution that drives measurable business results How to Apply Send resume, brief cover letter, and 2–3 work samplesEmail: john.gregory@lindner.comSubject: Marketing Role – Lindner America – [Your Name] ******LinkedIn quick applications will not be reviewed***** Lindner Recyclingtech America is an equal opportunity employer committed to building an inclusive workplace