Marketing Specialist

Steel Dynamics, Inc. · Fort Wayne, Indiana · Posted 2 days ago
Full-Time
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About this role

Subsidiary ---------- OmniSource Overview -------- The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions. Responsibilities ---------------- * Develop, implement and maintain a corporate social media strategy. + Analyze trends with social media. + Creation of content calendar and guidelines. * Collaborate with other internal teams to develop and monitor strategic marketing initiatives. * Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met * Conduct market research and develop strategies based on industry trends and demographics. * Write, proofread, and edit creative materials * Maintain marketing budget. * Photography as requested within the divisions. * Video / filming and editing of video within the divisions as requested. * Assist in marketing recruiting efforts and events. * Maintain Omni website and update as needed. * Develop company podcasts. Qualifications -------------- * Bachelor’s degree in business, marketing, or related field * 2-5 years’ experience in marketing * Proficient in creating and editing video and photography content utilizing appropriate software * Working knowledge of social media platforms * Proficiency in creation of social media posts * Proficiency in Microsoft Outlook, Word, Excel, and SharePoint * Effective written and verbal communication skills * Ability to use sound judgment * Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion ***Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.***

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