Marketing Specialist

Michigan Broadband is looking for an experienced Marketing Specialist to support our growing marketing efforts. This remote role is ideal for a creative, detail-oriented professional who enjoys hands-on work in digital marketing, content creation, campaign execution, and community outreach. You’ll play a key role in helping more homes and businesses discover the benefits of fast, dependable local internet. If you’re a creative storyteller who loves blending digital marketing with real-world community connection, we’d love to hear from you! Key Responsibilities * Digital & Traditional Advertising: Research, create, and place effective ads across platforms including Facebook, Google, local radio, print, and other channels. * Social Media Content Creation: Develop engaging posts, graphics, videos, and campaigns for our social channels (Facebook, Instagram, etc.) that highlight our services, promotions, community involvement, and customer stories. * Customer Data & Direct Marketing: Build and maintain targeted address lists for direct mail, email, and outreach campaigns; support customer segmentation and list management. * Marketing Campaigns: Assist in planning, executing, and tracking multi-channel marketing campaigns (promotions, seasonal offers, fiber expansion announcements, referral programs, etc.). * Community Engagement: Provide occasional support for local events sponsorships (some evenings and weekends required). * Additional duties as assigned to support overall marketing and community relations goals. Qualifications * 2+ years of experience in marketing, preferably in a telco or service-provider environment. * Strong skills in social media content creation and scheduling * Proficiency with graphic design tools (Adobe Creative Suite or similar). * Experience managing advertising platforms (Facebook Ads Manager, Google Ads) preferred. * Excellent written and verbal communication skills with a customer-focused mindset. * Highly organized with strong attention to detail and ability to manage multiple projects. * Comfortable working independently and as part of a small team. * Valid driver’s license and reliable transportation for occasional local travel and events. * Passion for rural communities and technology is a big plus! Benefits * Medical, dental and life insurance * 401 (k) matching * Holiday pay * Paid time off * Opportunity to make a real impact in rural Michigan communities.