Marketing Specialist

Job Title: Barron Equipment, Inc., Marketing Specialist Reports to: Marketing Manager Job Purpose The Marketing Specialist is responsible for aiding the Marketing Manager in identifying marketing opportunities by analyzing both B2B and B2C customer requirements by market to promote Barron’s products and services. The Marketing Specialist supports the Marketing Manager in strategically choosing specific marketing avenues to get the greatest rate of return, while also tracking results. Primary Job Responsibilities · Maintains all social media o Facebook o Instagram o Twitter o Linked In o YouTube o TikTok · Edits E-Commerce site and updates web content o Contacts vendors for product information o Updates products in ERP system, as well as Woo Commerce and Wordpress o Analyzes SEO information using tools such as SEMRush to enrich web content with appropriate keywords · Organizes product photography o Uses 360 degree photo software to take images of products to upload on to website · Assists with planning and executing company events (both external and internal) o Home Show o Open House o Trade Shows o Employee events such as monthly cookouts, Christmas party, etc. · Provides excellent customer service to all external customers and employees at Barron Equipment · Changes readerboard and email banners · Helps create video testimonials and commercials to further market the business · Answers incoming calls and directs phone calls to appropriate employees using Decision Tree-One Call Solution, as needed · Accomplishes marketing objectives through planning, developing and implementing; continues to evaluate advertising needs · Identifies marketing opportunities by identifying customer requirements; defining market and competitors share; forecasts projected business · Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development · Creates Barron company literature using Branding; such as flyers and product specific literature • Constant Contact · Assists in developing specific marketing plans with outside and inside sales representatives · Completes weekly written progress reports to Marketing Manager · Protects organizations value by keeping information confidential · Travels to job sites for images/video projects · Completes any tasks as directed by the Marketing Manager Supervisory Responsibilities There are no supervisory responsibilities for this role. Physical Demands Occasionally lifts 10-20 lbs; boxes, paperwork Performs 6 hours of an 8 hour work day in a sitting position behind a desk Travels to Des Moines location on a monthly basis Operates a fax & copy machine Frequently types on a keyboard Frequently lifts phone receiver to speak with customers and employees Takes photos of product to display on company website; ability to determine size of equipment needed for photo Reaches overhead to file paperwork Occasionally works in warehouse, showroom and job sites Climbs stairs to employee lounge and conference room Cognitive Demands Analyzes market trends by area to determine best marketing approach Applies good reasoning for company website and social media accounts Attitude/Aptitude Has a positive attitude towards job duties Is a team player Is self-motivated Works well under stress Can multi-task to complete daily tasks Ability to control emotions Makes good decisions Works independently to complete workload Possess attention to detail and problem solving skills Exhibits excellent written and verbal communication skills Provides support to customers at Barron Corporate Office Displays a positive, friendly and respectful attitude towards customers and coworkers Maintains a safe and clean environment by keeping workstations neat and organized Follows Barron Equipment’s policies and procedures Follows Barron Equipment’s safety policy Maintains good attendance Conforms to company dress code Attends department meetings Other duties as assigned by management Demonstrates the ability to multi-task to complete job duties Work Environment The front office area can be cool and dry. Noise level is low, ringing phones. Can hear loud noise from warehouse; machines Work Schedule The hours for the position are Monday throug