Marketing Manager, Retention

VirtualVocations · Bakersfield, California · Posted May 16
Full-Time
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About this role

Marketing Manager, Retention is a full-time remote position responsible for developing, executing, optimizing, and reporting on retention marketing initiatives aimed at reducing churn and increasing customer engagement. Key Responsibilities Plan and execute multi-market retention campaigns aligned with business priorities Embed A/B testing and optimization methodologies into campaign planning Own campaign reporting and performance analysis for assigned initiatives Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field 6+ years of experience in retention marketing or related fields Experience managing complex, multi-market campaigns Hands-on experience with email campaigns in CRM or marketing automation platforms Advanced proficiency in Excel and PowerPoint

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