Marketing Manager

Join Our Team as a Lifecycle Marketing Manager Do you enjoy creating meaningful customer experiences that build long-term relationships? Are you passionate about using data, strategy, and personalized communication to increase customer engagement and retention? If so, we'd love to hear from you. Abeka is seeking a Lifecycle Marketing Manager to lead the strategy, execution, and optimization of lifecycle marketing initiatives for Abeka Academy and our homeschool solutions. This role is ideal for a strategic marketer who thrives on understanding the customer journey and creating campaigns that engage customers from their first interaction through years of continued partnership. In this role, you will:• Develop and execute lifecycle marketing strategies that increase customer retention, engagement, and loyalty. • Design customer journeys that support onboarding, renewal, reactivation, and long-term success. • Build personalized, automated marketing campaigns across multiple channels. • Analyze campaign performance, customer behavior, and retention metrics to drive continuous improvement. • Create audience segmentation strategies that deliver relevant, timely communication. • Collaborate with cross-functional teams to ensure consistent messaging and an exceptional customer experience. • Help strengthen the Abeka brand by fostering lasting relationships with homeschooling families. We're looking for someone who has:✔ Experience developing lifecycle or CRM marketing strategies ✔ Strong analytical skills with the ability to turn data into actionable insights ✔ Experience with marketing automation, customer segmentation, and personalized communications ✔ A passion for improving the customer experience ✔ Excellent communication and project management skills ✔ A strategic mindset with attention to detail and execution If you're excited about combining data-driven marketing with meaningful work that serves Christian families around the world, we'd love to connect with you. Apply today and help families thrive through Christ-centered education.