Marketing Leadership Role

Marketing Leadership Role About the Company A dynamic and purpose-driven media company focused on launching a consumer app for women and families. Industry Online Media Type Privately Held About the Role We are looking for a passionate and experienced Head of Marketing to shape our growth strategy for our media brand and innovative consumer app. In this critical role, you will be instrumental in driving brand awareness, audience engagement, and user acquisition while also focusing on monetization strategies. You will have the opportunity to define and enhance our brand voice, positioning, and visual identity, alongside executing a robust go-to-market strategy for our app. You will lead the development of effective marketing systems and sales funnels that convert our engaged audience into a vibrant consumer business. Candidates should possess a minimum of 5 years of experience in a marketing leadership capacity with a successful history of driving user acquisition and retention for consumer apps or digital products. Experience in early-stage or startup environments is crucial, combined with expertise in performance marketing and full-funnel strategies across digital channels. The ideal candidate will have strong instincts in content and brand development, be driven by a sense of purpose, and possess experience in marketing to women, families, or purpose-driven audiences. You will also design and optimize sales funnels, craft email and lifecycle marketing initiatives, and identify partnerships that align with our brand's vision. Hiring Manager Title Founder Functions Marketing