Marketing Lead

We are seeking a hands‑on Marketing Lead to own our digital marketing, brand strategy, and lead generation efforts. This role is ideal for someone who thrives in a small, fast‑moving company where you can directly see the impact of your work. You will manage all marketing channels—Magazine Ads, Google Ads, Meta Ads, TikTok, Reddit, local print, home shows, and website content. You will report directly to the GM and work closely with Sales and Install teams to ensure consistent lead flow and brand alignment. Key Responsibilities Local Print Marketing Plan, launch, and optimize local magazine ad campaignsManage daily budgets, ROAS, CPL, and conversion trackingDigital Marketing & Lead Generation Plan, launch, and optimize Google Ads, Meta Ads, and TikTok campaignsManage daily budgets, ROAS, CPL, and conversion trackingBuild landing pages and improve conversion ratesDevelop and manage the content calendar across all social platformsBrand & Creative Oversee brand consistency across all channelsCreate or coordinate graphics, brochures, and marketing materialsManage website updates and collaborate with external designers when neededLocal Marketing & Events Plan and execute home show presenceManage magazine ads and local print buysSupport community events and partnershipsReporting & Strategy Produce monthly marketing performance reportsTrack lead quality, cost per lead, and channel performanceRecommend strategy adjustments based on dataManage marketing budget and vendor relationshipsRequirements Must Have: 3+ years experience in digital marketing (Google Ads + Meta Ads required)Proven track record generating leads for local service businessesStrong analytics skills (GA4, Ads Manager, reporting dashboards)Ability to manage campaigns end‑to‑end (strategy → execution → reporting)Strong writing and content creation skillsNice to Have: Experience in home improvement, trades, or constructionHome show or event marketing experienceBasic web design or WordPress experienceHow to Apply Submit your resume, 2–3 examples of campaigns you’ve managed, and a brief 90‑day plan outlining how you would improve our lead flow.All applicants must complete a short skills assessment here: https://forms.office.com/Pages/ResponsePage.aspx?id=kr2uQbLLe0qyGPu2lf4_R290phZwcVVApZKvHcCmkdlUQjJIMTBSQ0NTUUFaNjFLNUJTU01QUUNIVS4uPay: $80,000.00 - $95,000.00 per year Benefits: Paid time offWork Location: In person