Marketing Insights Specialist

Supporting growth initiatives, the remote Marketing Insights Specialist will plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, product adoption, and brand awareness. Key responsibilities Provide insight-driven recommendations to inform demand generation strategies and campaign planning Develop targeted content and execute demand generation campaigns across various channels, including email marketing and social media Conduct market and audience research to understand trends and customer behavior, creating detailed buyer personas Required qualifications Bachelor's degree in a related field preferred Experience in marketing, demand generation, analytics, or a related field Proficiency in HubSpot or a similar CRM/marketing automation platform Experience executing or supporting digital marketing campaigns Familiarity with adoption or lifecycle marketing strategies