Marketing & Growth Specialist

Overview The Marketing & Growth Specialist is responsible for leading, executing, and optimizing all patient-facing marketing efforts for the organization. This role oversees the full patient acquisition lifecycle—from awareness to conversion and retention—ensuring that marketing efforts are strategic, measurable, and effective. Our target audience is the abortion-minded woman. This position blends high-level strategy with hands-on execution, combining data-driven decision-making, vendor management, content oversight, and community outreach to drive patient growth and maximize impact. The role works closely with leadership, third-party partners, and community organizations to ensure consistent messaging, strong referral pipelines, and continuous improvement in marketing performance. Core Responsibilities Marketing Strategy, Execution & Performance Develop and lead a comprehensive patient marketing strategy targeting women most in need of services Plan, execute, and continuously refine marketing campaigns across digital and community channels Analyze performance data across all channels and make strategic adjustments Identify opportunities to improve patient conversions and reduce drop-off points Ensure alignment across messaging, campaigns, and platforms Patient Journey & Conversion Optimization Oversee and optimize the full patient journey- from first contact to appointment completion Develop and refine communication strategies including texting and retargeting campaigns Improve appointment set rates, show rates, and follow-up engagement Use data insights to continuously improve messaging and timing Digital Marketing & Content Oversight Manage and optimize the patient-facing website for user experience, accuracy and conversion performance Lead social media strategy and execution across platforms (e.g., Instagram, Facebook, Tiktok) Ensure consistent content creation (3-5 posts per week or equivalent cadence) aligned with campaigns Oversee creation of marketing materials including brochures, signage, and outreach content Vendor & Platform Management Serve as the primary contact for marketing partners (e.g., digital agencies, ad platforms) Manage communication and performance expectations, and implementation of improvements Evaluate vendor effectiveness and recommend changes as needed Ensure accountability for results across all partners Community Outreach & Referral Development Build relationships with referral partners (schools, clinics, test providers, community organizations) Identify and prioritize outreach activities that drive referrals Represent the organization at events and community engagements Develop clear outreach strategies with measurable outcomes and follow-up plans Reputation & Brand Presence Oversee online reputation strategy, including Google Reviews and public feedback Monitor and respond appropriately to reviews and inquiries Strengthen the organization’s visibility, credibility, and trust within the community Tracking, Reporting & Insights Develop and maintain systems to track patient acquisition sources and campaign effectiveness Collect and analyze outreach, marketing, and event data Prepare monthly reports for leadership and board with clear insights, trends, and recommendations Maintain an organized marketing calendar and accurate records of all marketing activities Prepare monthly board report to identify marketings opportunities and wins alongside strategy Event Planning & Support Capture content (photos, videos, engagement data) for marketing use Support the organization with day of event duties and responsibilities Provide support to the event marketing teams Qualifications A committed Christian who supports the mission and values of the organization Bachelor's degree in marketing or related industry 2-5 years' experience in marketing, communications, or outreach with both strategic and executional responsibilities Strong understanding of digital marketing, social media and performance analytics Ability to analyze data and translate insights into actionable improvements Excellent communication, writing, and organizational skills Experience working with vendors, platforms, and marketing tools (e.g., social media, website CMS, email platforms) Ability to manage multiple priorities in a fast-paced environment