Marketing & Growth Manager

Job Title: Marketing & Growth Manager (Multi-Unit Retail) Reports To: CEO Direct Reports: 2 Marketing Specialists, Location: Chesterfield, MO Executive Summary As the Marketing & Growth Manager for a multi-brand pet retail portfolio (Treats Unleashed, Bone-A-Patreat,), you are responsible for driving foot traffic to 26 locations while scaling a high-growth e-commerce platform. You will transition our marketing from activity-based to data-driven ensuring our brand legacy is protected as we grow. Key Strategic Responsibilities 1. Omni-Channel Strategy & ROI  Develop and lead the Annual Integrated Marketing Plan with a focus on Same-Store Sales Growth and New Customer Acquisition.  Manage the marketing budget and report monthly on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost). .  Bridge the gap between digital and physical.  Assortment Strategy: Collaborate and participate in the growth of brands in-store. Create marketing activities that drive the growth of strategic brands.  Merchandising Synergy: Collaborate on visual merchandising strategy to ensure In- Store Brand Performance is optimized through high-impact endcaps, educational signage, and strategic product placement that mirrors our digital campaigns.  Vendor Relations: Act as the primary marketing contact for our top 20 vendors, negotiating Co-op Marketing funds and exclusive product launches to drive competitive advantage. 2. Brand Management & Content  Maintain a distinct Brand Voice for each of our retail concepts while leveraging shared resources for efficiency.  Oversee the creative direction for all in-store and digital assets, ensuring a Premium aesthetic that justifies our specialty price points.  Protect the Founder Legacy by ensuring community-focused storytelling remains at the heart of our larger corporate growth. 3. E-commerce & Digital Evolution  Partner with external agencies to optimize SEO and SEM performance.  Lead the marketing side of our loyalty program, using purchase data to create hyper-personalized email and SMS campaigns.  Lead the team in creating high-quality, viral content from live events to fuel social media channels. 4. Other  High-Impact Event Leadership  Negotiate and manage high-value sponsorships The Profile: What We Are Looking For  Preference will be given to candidates with 5+ years in the Multi-Location Retail.  The Strategist: You don’t just post on social, you understand how a post impacts the P&L.  The Creative Technical: Experience with Adobe Creative Suite a plus. Updated Requirements & Compensation  Experience: 3-5 years in Retail Marketing; 2+ years in a leadership role.  Education: Bachelor’s Degree in Marketing, Business, or related field.