Marketing Director / Growth Manager

Job Summary Classic Pools of Naples is seeking a highly skilled, senior-level Marketing Director/Growth Manager with advanced expertise in digital marketing, funnel development, analytics, brand strategy, and performance optimization. Key Responsibilities • Develop annual and quarterly marketing plans with detailed KPIs. • Build viral marketing campaigns and strong digital storytelling. • Create and manage full-funnel lead systems (TOF/MOF/BOF → MQL → SQL). • Manage all media channels: paid, organic, earned, social, and shared. • Oversee brand positioning, brand intelligence, and creative direction. • Optimize budget allocation based on CAC, ROAS, and performance metrics. • Build unified KPI dashboards across CRM, analytics, and automation tools. • Lead PR and regional/local marketing communications. • Develop and manage the company's MarTech stack. • Oversee SEO, social media marketing, CRO, and AI-based optimization. • Manage in-house design, creative, and content marketing. Required Experience • 5+ years in senior marketing roles (construction, home improvement, luxury services preferred). • Expert-level knowledge of: • Google Analytics 4 — Certification required • Meta Ads / Meta Business Suite — Certification required • SEO, SMM, CRO • Funnel architecture & lead generation • KPI ecosystems and performance analytics • Demonstrated experience scaling revenue through structured growth engines. Compensation & Benefits • Competitive salary + bonuses • Hybrid schedule • Growth opportunity into VP of Marketing Company Description Elite pool installation company with over 25 years in business.