Marketing Director

**Marketing Director** The Innovative CPA Group is seeking a creative, strategic **Marketing Director** to lead marketing initiatives for our growing CPA firm. This role will develop and execute campaigns that strengthen our brand, support business development, and connect our firm with middle-market businesses, business owners, executives, clients, prospects, and referral partners. We are looking for a marketer first - someone with strong creative instincts, campaign planning skills, and the ability to take an idea from concept through execution. The ideal candidate is also comfortable working hands-on in HubSpot. This is not a HubSpot administrator or developer role. **Please note before applying:** Experience marketing accounting, CPA, tax, audit, advisory, or other professional services is strongly preferred. Experience marketing to businesses, business owners, executives, or other middle-market clients is highly valued. Financial services or wealth management marketing experience is not required. **Marketing & Campaign Strategy** * Develop and lead multi-channel marketing campaigns across email, digital, social, print, and direct outreach. * Create compelling messaging and content for middle-market businesses, business owners, clients, prospects, and referral partners. * Promote the firm's tax, accounting, audit, and advisory services through targeted campaigns and thought leadership. * Maintain a consistent and professional brand across all marketing materials. * Manage the firm's marketing calendar, priorities, and campaign timelines. **Marketing Automation** * Build and launch campaigns in HubSpot, including emails, landing pages, forms, segmentation, and lead scoring. * Monitor campaign performance and use results to improve future campaigns. * Maintain accurate marketing data and reporting. **Business Development & Events** * Partner with firm leadership and partners to support business development and growth initiatives. * Develop marketing materials and campaigns that support client acquisition and referral relationships. * Plan and oversee client, networking, educational, and community events. * Manage event marketing, including invitations, materials, presentations, and follow-up. **Leadership & Collaboration** * Lead and mentor marketing staff and coordinate with outside vendors as needed. * Partner with tax, accounting, audit, and advisory teams to understand their services and marketing needs. **Qualifications** * 7+ years of marketing experience, preferably in a CPA, accounting, professional services, or B2B environment. * Experience marketing to businesses, business owners, or middle-market clients preferred. * Hands-on experience with HubSpot. * Strong writing, creative, campaign development, and project management skills. * Experience planning and executing events. * Prior experience leading, managing, or mentoring marketing staff. **What You'll Love About Us** * Competitive compensation, commensurate with experience * 401(k) plan with employer match * Paid health insurance for Employee, with dependent/spouse coverage at employee cost * 4 weeks of vacation * Onsite gym membership (Shelton location) * Hybrid option are available for the right candidate