Marketing Director

Rosewood Assisted Living · Lafayette, Louisiana · Posted Aug 22
Full-Time
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About this role

The Assisted Living Marketing Director is responsible for developing and executing marketing strategies to attract and retain residents. Key responsibilities include: Lead Generation: Conducting outreach and generating leads through various channels. Marketing Campaigns: Developing and managing marketing campaigns to promote the facility's services and attract new residents. Community Relations: Maintaining relationships with residents, their families, and the community to foster positive perceptions. Performance Tracking: Monitoring and analyzing marketing performance metrics to inform decision-making. Team Coordination: Collaborating with other departments to ensure a cohesive marketing approach. The role requires a strong understanding of the senior living industry, excellent communication and customer service skills, and the ability to work collaboratively with a team. Benefits: 401(k) Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance

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