Marketing Director

Marketing Director Pacific Storage Company Hybrid Role | Stockton & Sacramento, CA About the Role: We are seeking a Marketing Manager who can both lead strategy and execute at a high level. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and wants to take ownership of growth across multiple service lines. You will play a key role in driving revenue through lead generation, cross-selling, and market expansion. This includes identifying new opportunities, optimizing campaigns, and leveraging modern tools, including AI, to scale results. About Pacific Storage Company: Pacific Storage Company is a leading provider of records management and secure document shredding services across California and Northern Nevada. With operations in Stockton, Modesto, Fresno, Sacramento, and Reno, we help businesses protect sensitive information, maintain compliance, and operate efficiently. As a growing, multi-division company, we are focused on expanding our reach, increasing market share, and building a more modern, performance-driven marketing function. Key Responsibilities Growth & Strategy Develop and execute multi-channel marketing strategies aligned with company growth goalsDrive cross-selling between records management and shredding servicesIdentify and expand into new markets, including residential shreddingEvaluate and implement new marketing channels, tools, and growth opportunitiesCampaign Execution & Performance Manage and optimize campaigns across Google Ads, LinkedIn, Meta, and emailBuild and improve lead generation and conversion funnelsExecute local initiatives including trade shows, events, and sponsorshipsTrack performance and continuously improve ROIAI & Marketing Innovation Leverage AI tools and prompting techniques to improve campaign performance, content creation, and operational efficiencyIdentify ways to use AI to automate processes, enhance targeting, and scale marketing outputBrand & Content Maintain consistent branding across service lines and subsidiariesOversee content development across digital, print, and in-market channelsCollaboration Partner with sales to align on lead quality and conversionManage and collaborate with external agencies and vendorsSupport field marketing efforts and on-site event execution What Success Looks Like Increased cross-selling between core service linesGrowth in residential shredding customer acquisitionStrong lead generation and measurable contribution to revenueConsistent pipeline generation from events and market presence Tools & Systems Working knowledge of AI tools and effective prompting for marketing applicationsGoogle Ads, LinkedIn, Meta platformsApollo.io (lead generation)Constant Contact (email marketing)Salesforce (CRM) Qualifications Experience managing both digital and traditional marketing channelsStrong understanding of lead generation, campaign optimization, and analyticsExperience with CRM systems and marketing platformsAbility to manage multiple priorities in a fast-paced environmentExperience using AI tools and applying prompting techniques to drive marketing performanceSelf-starter with both strategic thinking and hands-on execution ability Compensation & Benefits Compensation: $85,000+Medical and dental insurance401(k)Paid time off and holidaysMileage reimbursementCompany-provided laptop Why Join Us Direct impact on company growth and expansionHigh visibility with executive leadership (reports to CEO and VP)Opportunity to build and shape a modern marketing functionSmall, entrepreneurial team where initiative and results matter Apply: If you are a results-driven marketing professional who can strategize, execute, and scale growth, and who knows how to use AI to strengthen performance, we encourage you to apply. Please submit your resume and cover letter here or on our website - https://pacificstorage.com/careers/. Want to get a better feel for who we are? Follow Pacific Storage Company on LinkedIn for company updates, team highlights, and a closer look at what we’re building.