Marketing Director

A fast growing skilled trades training program provider is seeking an accomplished and innovative full-funnel Marketing and Communications Director to build and optimize their marketing engine and brand. Based in the Chattanooga area - very hybrid. This leadership role focuses on driving high-quality lead generation and enrollment growth across multiple campuses. The primary objective is to own the end-to-end demand generation strategy, ensuring marketing efforts translate into downstream conversions (applications and starts) rather than just raw volume. Key Duties Performance Marketing: Execute multi-channel strategies (Paid Search, Social, SEO, Email) while optimizing ROI, cost-per-lead, and conversion metricsStrategic Alignment: Partner with sales/ops to build feedback loops, refine lead quality, and ensure brand consistency across localized marketsGrowth & Scalability: Develop playbooks for new launches and acquisitions, managing budgets and external agency partnersData Leadership: Provide executive reporting on funnel performance and lead cross-functional initiatives between marketing and operations Quals 7+ years exp Marketing/Demand Gen strategy and executionTeam leadership expProven success driving leads and conversion in a service-based or multi-location environmentBachelor’s degree required (MBA pref)Expertise in Salesforce, Marketing Cloud, and Adobe Creative SuiteA data-driven, ROI-focused leader capable of balancing high-level strategy with hands-on execution in an agile environment Base salary could be 120-160k or higher (d.o.e.) plus 20% bonus target and good benefits.