Marketing Data Analyst II

We’re looking for a **Marketing Data Analyst II** to join our growing Measurement & Reporting team. In this role, you’ll bridge the gap between tactical execution and strategic insight. You’ll support our ***customers,*** ***marketing, web, and product teams*** by analyzing performance, implementing tracking strategies, and proactively identifying trends that drive decisions. This is a mid-level position for someone who enjoys translating data into strategy and wants to shape how insights are delivered across the company. You'll report directly to the Measurement & Reporting team manager and work alongside other analysts. ***Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY, highly preferred.*** This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., ***Eastern or Central time zone highly preferred****, but all are welcome to apply.* **Responsibilities:** * Configure and maintain Google Analytics and other web analytics tools * Build and iterate dashboards to help stakeholders monitor KPIs * Analyze user behavior and marketing channel performance to generate actionable insights * Assist in troubleshooting tracking and data collection issues * Conduct ad hoc analyses and deep dives to support product and marketing decisions * Lead A/B test planning, execution, and post-test analysis * Monitor performance metrics and set up alerts for key anomalies * Partner with cross-functional teams to understand goals and translate them into measurement plans * Mentor junior analysts on tools, best practices, and analytical approaches **Qualifications:** * BA/BS in computer science, mathematics, statistics, business or related field, ***required*** * **3+ years of experience in web, marketing, or product analytics, *required*** * **Proficiency in tools like Google Analytics, Looker Studio, Tableau, or Power BI, Claude, *required*** * Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY, *highly preferred* * Hands-on experience with Google Tag Manager or other tag management systems, ***required*** * Working knowledge of SQL and strong skills in Excel/Google Sheets, ***required*** * Familiarity with A/B testing methodologies and tools (e.g. Optimizely), *highly preferred* * Comfortable with troubleshooting tracking issues, debugging, and QA * Strong communication skills - you can share findings clearly with technical and non-technical audiences * Bonus: Familiarity with HTML, CSS, JavaScript, Python, Google App Script, GitHub Actions, *a plus!* **COMPENSATION** Competitive compensation will be commensurate with experience. Participation in company benefit offerings include medical, dental, vision, 401(k), wellness, unlimited paid vacation, and more. **NEXT STEPS** If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application.Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please. **ABOUT TEAM VELOCITY** Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue. Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction. Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.