Marketing Creative Strategy Director

A company is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels. Key Responsibilities Own the strategic roadmap for paid marketing creative across various platforms Develop structured creative testing strategies to support ongoing experimentation Analyze performance data to identify trends and iterate on winning creative concepts Required Qualifications 7+ years of experience in performance marketing or creative strategy Strong experience in developing advertising creative for paid social platforms Deep understanding of direct response marketing principles Proven ability to create or identify viral-worthy creative Experience working cross-functionally with marketing, creative, and analytics teams