Marketing Coordinator (Inbound & CRM)

Marketing Coordinator (Inbound & CRM) Employment Type: Full-Time Who We Are Cliffedge Marketing is a strategy-first marketing firm focused on helping brands drive measurable growth through a combination of content, media, and performance. With deep roots in shopper and digital marketing, we partner with clients to turn complex challenges into clear, executable strategies. Alongside our core business, we’ve launched Fylershaw in partnership with Spot Content Studio—a modern creative and strategy studio built at the intersection of content and performance. Together, we help brands—especially in B2B and complex industries—translate ideas into scalable demand generation systems. Position Overview We’re looking for a highly organized, detail-oriented operator to help us turn marketing activity into a working system. This role sits at the center of our marketing engine—connecting: ContentPaid campaignsCRM (HubSpot)Sales follow-upYou won’t be expected to “own strategy”—but you will be responsible for making sure campaigns are executed, leads are captured, and nothing falls through the cracks. Responsibilities CRM & Marketing Operations Manage and maintain CRMBuild and update: Contact lists and segmentation; Lifecycle stages; Lead routing workflowsEnsure all inbound leads are properly captured, tracked, and assignedCampaign Execution & Coordination Support execution of marketing campaigns across: Paid media; Content; Outbound salesBuild and manage: Landing pages; Forms; CTAsEnsure campaigns launch on time and run smoothlyContent Operations Support Coordinate content production across internal and external teamsAssist with: Blog publishing; Email campaigns; Social media schedulingHelp turn content into lead-generating assetsMarketing Automation & Workflows Build basic automation using tools like HubSpot, Zapier, etc.Set up: Email nurture sequences; Lead follow-up workflowsEnsure timely and consistent communication with leadsFunnel Tracking & Reporting Monitor and report on: Traffic → Leads → OpportunitiesMaintain simple dashboards and reporting in CRMFlag issues and opportunities for improvementSales & Outbound Alignment Work closely with outbound sales to ensure fast follow-up on inbound leads and Improve lead quality and handoffSupport light ABM efforts through CRM and data organizationQualifications Bachelor’s degree1–3 years of experience in marketing, communications, or a related fieldStrong organizational and project management skillsAttention to detail and ability to manage multiple tasksClear communication and ability to work across teamsBenefits Compensation: $55,000 – $70,000 base salaryHealth Benefits: Medical, dental, and vision coverageRetirement: Simple IRA with company matchVacation: Flexible PTO + paid company holidaysWork Environment: Hybrid schedule with flexibility and autonomyGrowth Opportunity: This is a hands-on, execution-focused role with clear opportunities to take on more ownership and grow into a more senior inbound or marketing position.Pay: $55,000.00 - $70,000.00 per year Benefits: 401(k) matchingDental insuranceFlexible scheduleHealth insuranceHealth savings accountPaid time offVision insuranceWork Location: Hybrid remote in St. Louis, MO 63110