Marketing Coordinator (Enrollment Management)

We are seeking a Marketing Coordinator who will provide day-to-day support to the Marketing & Communications team, leadership, and/or departments. Performs a broad range of marketing and communications tasks in support of specific efforts, raising awareness and brand profile, and engaging a variety of audiences. This role supports CTY email marketing coordination, production, and reporting. This is a casual, fully remote position budgeted to work 10-16 hours per week, M-F, between 9 a.m. and 5 p.m. EST. **Specific Duties & Responsibilities** * Assist with the development of marketing materials and plans in support of the marketing and recruitment efforts of a school/department, and the school’s departments, centers, and institutes. * Serve as the liaison to departments, centers and institutes, and development and alumni relations for school-wide initiatives * Manage peer communications calendar. * Gather and write content for, and support the creation of, printed and digital marketing materials for internal and external audiences and peers. * Serve as backup support for social media and website maintenance. * Create and deploy digital assets in support of marketing and communications, including e-newsletters, announcement emails, display ads, etc. * Coordinate information flow and distribution to various audiences via email lists, electronic newsletters, conference handouts, and related materials. * Compile analytics for digital efforts and support the creation and coordination of marketing performance reports. * Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements. * Serve as liaison for school events and in support of school events team. * Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, etc. * Provide general marketing and project management support for the Marketing & Communications team. * Build and update bulk and automated marketing emails using existing templates in Emma. * Create test lists and conduct email testing for formatting and dynamic content. * Facilitate the email proofreading process. * Create banner ads using images or text blocks within Emma. * Segment and upload email lists into the ESP. * Create UTM tracking codes and pull campaign response metrics. * Assist with developing and updating standard operating procedures for email marketing. * Identify value-added content from existing CTY materials for inclusion in marketing emails. * Other duties as assigned. **Minimum Qualifications** * High school diploma or graduation equivalent. * Three years of related experience. * Prior experience in a marketing/communications setting. * Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula. **Preferred Qualifications** * Bachelor’s Degree. * Social media or project management certifications. * Experience with events, media, and public relations. **Technical Skills & Expected Level of Proficiency** * Writing - Developing * Project Coordination - Developing * Email Marketing - Developing * Digital Communications - Developing * Content Marketing - Developing * Campaign Management - Developing * Branding - Developing **Technical Qualifications or Specialized Certifications** * Design experience a plus. * Google Analytics experience a plus. * Salesforce experience a plus. Classified Title: Marketing Coordinator   Role/Level/Range: ATO 37.5/03/OF   Starting Salary Range: $20.00 - $37.80 HRLY ($20-$25 targeted range; Commensurate w/exp.)  Employee group: Casual / On Call  Schedule: M-F, Varies  FLSA Status: Non-Exempt  Location: Remote  Department name: CTY Enrollment Services    Personnel area: Academic and Business Centers