Marketing Coordinator

Wayne Bank · Scranton, Pennsylvania · Posted Aug 13
Full-Time
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About this role

Duties: Provides day-to-day support for the Marketing Department by coordinating marketing projects and calendars, maintaining timelines and deliverables, and assisting with the execution and analysis of marketing initiatives. Serves as a liaison with internal departments and external vendors to ensure marketing projects are completed accurately and on schedule. Assists with monitoring, analyzing, and reporting on marketing campaign performance to support data-driven decision making. Skills: Excellent organizational, project management, and time management skills. Strong written and verbal communication skills, high attention to detail and accuracy, ability to manage multiple projects and competing priorities in a deadline-driven environment, strong analytical and problem-solving skills, and a working knowledge of marketing principles and digital marketing strategies. Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with social media platforms required. Experience working with CMS and GA4; familiarity with website accessibility principles, SEO, AI search optimization, and website optimization; as well as the ability to interpret marketing metrics and prepare reports preferred but not required. Experience: 1-2 years of experience in marketing, digital marketing, communications, or a related field preferred. Education: High School Diploma or equivalent required. Bachelor’s or associate’s degree in marketing, communications, business, or a related field preferred.

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