Marketing Content Specialist Job at LaSalle Network in Milwaukee

MARKETING CONTENT SPECIALIST RESPONSIBILITIES * Content & Social Media Management: Lead creation, scheduling, and publishing of all photography and video content across social channels; manage community engagement; and stay ahead of emerging trends. * Digital Marketing & Analytics: Build and optimize paid advertising campaigns (social/Google Ads); track performance metrics (ROI, engagement); and manage scalable UGC/influencer programs. * Brand Visuals & Design Coordination: Execute light graphic design for digital and in-store collateral; ensure visual consistency across all brands; and support coordination of branded assets. * In-Store Experience & Events: Partner with teams to design and implement seasonal in-store visuals and displays; manage event promotion, community activations, sponsorships, and merchandise support. MARKETING CONTENT SPECIALIST QUALIFICATIONS * 3–5 years of experience in social media management, content creation, graphic design, or marketing execution. * Bachelor’s degree in Marketing, Communications, Graphic Design, or related field. * Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) and Canva. * Experience managing paid social and Google Ads. * Strong aesthetic sense and visual storytelling ability. * Excellent copywriting and editing skills; confident adapting brand tone and style. * Highly organized, collaborative, and comfortable balancing multiple projects and timelines. * Experience in hospitality or lifestyle marketing is strongly preferred. The role offers up to a $75k base salary, along with a comprehensive benefits package that includes medical, dental, vision, 401(k), and more. Please apply today and a recruiter will be in touch ASAP! Cas Ngiramowai Recruiting Lead LaSalle Network LaSalle Network is an Equal Opportunity Employer m/f/d/v. #J-18808-Ljbffr