Marketing & Content Lead

Onyx Aesthetics is looking for an experienced, creative Marketing & Content Lead to take ownership of our day-to-day content creation and social media presence. This is a hands-on, in-house position in McAllen, TX. The ideal candidate must have prior experience filming, photographing, and editing professional social media content. You will regularly be behind the camera capturing treatments, providers, events, lifestyle content, educational content, and the overall Onyx experience. This is not a remote social media management position. You must be comfortable filming and editing content yourself. What You’ll Do Film high-quality vertical video content for Instagram Reels, TikTok, Stories, and paid/social campaigns Photograph providers, treatments, products, events, and lifestyle content Edit short-form videos from start to finish, including cuts, transitions, text, music, pacing, and basic color correction Turn raw footage into polished, engaging content that matches the Onyx aesthetic Develop creative concepts, hooks, scripts, shot lists, and content ideas Direct providers and team members during shoots so content feels natural and professional Create and manage a consistent weekly/monthly content calendar Publish and optimize content across Instagram, TikTok, Facebook, and other relevant platforms Create graphics and promotional assets as needed Capture behind-the-scenes and real-time content throughout the week Coordinate dedicated content shoots and creator/model days Help plan campaigns around promotions, new services, events, partnerships, and product launches Monitor content performance, engagement, reach, and growth and use those insights to improve future content Stay current with social media trends while maintaining a consistent Onyx brand identity Work directly with ownership on the creative and marketing direction of Onyx Required Experience Candidates must have previous hands-on content creation experience, including: Videography and short-form video production Photography Video editing Instagram Reels and TikTok creation Content planning and social media management Strong understanding of framing, lighting, audio, composition, and storytelling Experience with editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar Experience with Canva, Adobe Creative Suite, or similar design tools Ability to independently take an idea from concept → filming → editing → final post Experience working with an aesthetics, beauty, wellness, fitness, healthcare, hospitality, or lifestyle brand is strongly preferred. Portfolio Required Applicants must provide examples of content they have personally filmed and edited. Please include a portfolio, Instagram/TikTok account, website, Google Drive portfolio, or other examples of your work with your application. Applications without examples of previous content creation may not be considered. Position Details Location: Onyx Aesthetics — McAllen, TX Schedule: In-house, approximately 4 days per week Work setting: On-site Some schedule flexibility will be required for events, collaborations, launches, and occasional content shoots outside normal business hours. We’re looking for someone who can become the creative engine behind the Onyx brand, someone who can see an opportunity for content, pick up the camera, capture it, edit it, and turn it into something people actually want to watch. Benefits: Flexible schedule Experience: Event marketing: 1 year (Preferred) Marketing: 1 year (Required) Video shooting: 1 year (Required) Video editing: 1 year (Required) Work Location: In person