Marketing & Communications Specialist

The Marketing & Communications Specialist is responsible for executing CASA’s marketing, communications, and outreach efforts. This role implements strategies set by the Executive Director to increase volunteer recruitment, community awareness, and organizational visibility. The Marketing & Communications Specialist leads content creation, digital presence, and storytelling, while collaborating with Fund Development and Program staff to ensure messaging is consistent, effective, and aligned with CASA’s mission and goals. 1. Brand Management & Organizational Messaging Execute marketing and communications strategies as directed by Executive Director Maintain and ensure consistency of CASA’s brand across all platforms and materials Implement organizational messaging aligned with mission, values, and strategic priorities Ensure all communications are clear, accurate, and aligned with CASA standards Maintain brand guidelines and ensure adherence across departments Support internal consistency in how CASA presents its work and impact 2. Volunteer Recruitment Marketing Execute volunteer recruitment marketing strategies in alignment with organizational priorities Develop and manage recruitment campaigns across multiple platforms (social media, website, email, community outreach) Create content and materials to attract qualified volunteer candidates Collaborate with Training Specialist to align recruitment messaging with screening outcomes and candidate quality Adjust recruitment approaches based on feedback regarding volunteer readiness and program needs 3. Community Outreach & Awareness Increase CASA’s visibility within the community through outreach and engagement efforts Develop and maintain relationships with community partners, organizations, and stakeholders Represent CASA at community events, outreach opportunities, and presentations as needed Identify opportunities to expand awareness and engagement within the community Support development of partnerships that strengthen CASA’s presence 4. Content Creation & Storytelling Execute content strategy that highlights CASA’s impact, programs, and success stories Develop and manage content for: Social media Website Newsletters Marketing materials Collaborate with Program Manager and staff to gather accurate and meaningful stories Ensure storytelling reflects program outcomes and aligns with CASA’s mission Provide content and messaging support to Fund Development for donor engagement 5. Digital Presence & Communications Manage CASA’s website, social media platforms, and digital communications Ensure content is current, engaging, and aligned with organizational priorities Monitor engagement and adjust approaches to improve reach and effectiveness Maintain consistent communication with external audiences through digital channels Ensure accessibility and usability of digital content 6. Event Marketing & Promotion Support marketing and promotion of fundraising and community events Collaborate with Fund Development to align event messaging and outreach Develop promotional materials and campaigns for events Ensure consistent branding and messaging across all event-related communications Support event visibility and community engagement 7. Collaboration with Fund Development Provide marketing materials, messaging, and content to support fundraising efforts Support donor communications through storytelling, branding, and content creation Ensure alignment between marketing efforts and fundraising strategies Collaborate on campaigns that support donor engagement and organizational growth 8. Data Tracking & Marketing Performance Track and analyze marketing performance metrics (engagement, reach, recruitment effectiveness) Evaluate effectiveness of campaigns and outreach efforts Provide insights and recommendations for improvement based on data Monitor trends in volunteer recruitment and community engagement 9. SOP Development & Maintenance Maintain and update SOPs related to marketing, communications, and outreach processes Ensure SOPs are clear, accurate, and consistently followed Participate in SOP review cycles: Monthly for new or updated processes Quarterly for established processes Recommend improvements based on marketing performance and operational needs 10. Backfill & Operational Support Serve as primary backfill for Fund Development Specialist for: donor communications and messaging marketing-related fundraising support event promotion and communication needs Maintain continuity of donor-facing communications during staff absences Support execution of fundraising campaigns through content and messaging Escalate donor relationship management and strategic decisions to Executive Director Support organizational needs during high-demand periods 11. Other Duties as Assigned Perform additional duties as needed to support the organization’s mission and operations Pay: $43,000.00 - $53,000.00 per year Benefits: Dental insurance Health insurance Life insurance Paid time off Vision insurance Application Question(s): What marketing strategies or tactics have you used in your previous roles? (Examples may include email campaigns, social media management, content creation, event promotion, SEO, etc. Please be specific.) Do you have experience working with CRM systems? If so, which platforms have you used and how have you used them in your work? Work Location: Hybrid remote in Beaumont, TX 77701